Senior Manager GTM Enablement

Job Description

About this Job 

NIQ is building a Center of Revenue Enablement to strengthen commercial launch execution, accelerate go-to-market effectiveness, and scale best practice selling globally. 

The Director, GTM Enablement owns the global enablement strategy and operating model for go-to-market (GTM) launches, ensuring NIQ’s most critical product and solution launches are executed with clarity, discipline, and measurable impact. 

This role is responsible for connecting GTM strategy to field execution at scale—defining the standards, governance, and enablement systems required to bring new products and solutions to market effectively. The focus is on enterprise-level launch readiness, execution quality, and adoption, ensuring sellers are fully equipped to deliver from day one. 

This is not a training role; it is a senior commercial leadership role focused on enablement as a control system for GTM launch execution and performance. 

The role operates as a central orchestrator across Product, Marketing, Sales, and Regional leadership, ensuring GTM launches are well-structured, execution-ready, and consistently delivered across markets. This role is accountable for pre-launch readiness, launch execution, and early-stage activation, with ongoing in-market execution supported by activation and field teams. 

Responsibilities 

GTM Launch Enablement Strategy & Operating Model 

• Define and own NIQ’s global GTM Launch Enablement strategy and operating model 

• Establish enterprise launch readiness standards, governance, and execution frameworks 

• Define what “launch ready” means across messaging, tools, seller capability, and manager enablement 

• Ensure alignment with Commercial Academy, content strategy, and enablement platforms 

GTM Launch Planning & Execution Leadership 

• Partner with Product, Marketing, and Sales leadership to shape and support end-to-end GTM launch strategy and planning 

• Oversee the development of structured launch enablement plans for priority initiatives 

• Ensure the field is equipped with execution-ready tools that drive customer engagement and revenue impact 

• Drive consistency and quality in how launches are enabled globally across regions 

Cross-Functional Leadership & Governance 

• Act as the senior enablement leader for GTM launch readiness and execution quality 

• Lead global launch governance, readiness reviews, and executive-level checkpoints 

• Drive alignment across Product, Marketing, and Sales to reduce fragmentation and improve speed to impact 

• Partner with Lead Generation & Activation to ensure seamless transition from launch readiness into scaled in-market execution 

Measurement, Performance & Continuous Improvement 

• Define and monitor KPIs for GTM launch effectiveness, including readiness, adoption, and early performance 

• Identify execution risks, gaps in seller readiness, and inconsistencies in launch quality 

• Lead post-launch reviews to capture insights and improve repeatability of successful launches 

• Continuously evolve the GTM enablement approach based on data, feedback, and business outcomes 

Qualifications 

• Bachelor’s degree or equivalent experience 

• 10–12+ years experience in sales enablement, go-to-market execution, commercial operations, or related roles 

• Proven experience leading GTM launches or large-scale commercial initiatives 

• Deep understanding of B2B GTM motions and enterprise commercial execution 

• Demonstrated ability to operate at senior leadership level and influence executive stakeholders 

• Strong strategic thinking with the ability to translate strategy into scalable execution systems 

• Excellent communication skills and executive presence 

• Experience working in a global, matrixed organization 

Additional Information 

This role has a market‑competitive salary aligned to level, experience, and location. Actual compensation will vary depending on qualifications, skills, and geography. This role may be eligible for a performance‑based bonus. 

Our Benefits 

• 120 000 to 175 000  US dollars gross per year. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.

  This role might also be eligible for a sales-based incentive or performance-based bonus.

• Flexible working environment 

• Comprehensive healthcare coverage 

• Retirement savings plans with company contributions 

• Paid parental leave and generous time off 

• Volunteer time off 

• LinkedIn Learning and professional development resources 

• Employee Assistance Program (EAP) 

AI & Hiring Transparency 

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks. All AI usage is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. 

Our Commitment to Diversity, Equity, and Inclusion 

At NIQ, we are committed to fostering an inclusive workplace that reflects the diversity of the markets and communities we serve. All employment decisions are made without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, veteran status, or any other protected characteristic. 

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Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion