Senior Associate Director, Marketing Automation

 

Why work for us?

 

A career at Janus Henderson is more than a job, it’s about investing in a brighter future together. 

 

Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes through differentiated insights, disciplined investments, and world-class service. We will do this by protecting and growing our core business, amplifying our strengths and diversifying where we have the right.

 

Our Values are key to driving our success, and are at the heart of everything we do:

 

Clients Come First - Always | Execution Supersedes Intention | Together We Win | Diversity Improves Results | Truth Builds Trust

 

If our mission, values, and purpose align with your own, we would love to hear from you!

 

Your opportunity 

 

This role supports the North American Client Group Marketing department by implementing email and marketing automation campaigns that focus on client acquisition, retention, and share of wallet.

 

This role requires a data-driven mindset, robust knowledge of email marketing and marketing automation tactics (specifically Pardot and Salesforce), and a rich understanding of the financial advisor and institutional investor sales process and client journey.

 

This role requires a high level of detail and precision with a mindset of constant improvement and optimization.

 

• Identify, develop, and execute initiatives that elevate our email program to best in class standards and enhance the client and prospect experience.
• Work with marketing partners, stakeholders, and manager to strategize and build robust client and prospect multitouch experiences that facilitate retention, share of wallet, and net new clients.
• Act as an email design/development SME:
  • Be able to identify email design and rendering issues and make recommendations for improvements and fixes
  • Create new email templates based on email development best practices and internal brand standards
  • Consistently stay up to date on email and marketing automation best practices while bringing new ideas to the team
• Work within Pardot day to day to execute email campaigns and drip journeys for the Institutional and Intermediary channels.
• Contribute to our analytics and testing strategy. Support reporting on email metrics on a regular cadence and make recommendations for testing and optimization.
• Be a Pardot subject matter expert: understand the inner workings of Pardot and how it relates to our customer acquisition and retention strategy.
• Help maintain best practices for Pardot, including naming conventions, list management, lead flow, segmentation, syncing behavior, and user management.
• Create and manage segmented lists based on client personas, digital behavior, and demographic data.
• Act as an Engage subject matter expert and implement training, reporting, and optimization.
• Develop landing pages and forms that adhere to branding, design, and UX best practices.
• Act autonomously on most decisions; guidance is required for more complex judgments.
• Be a team player and easy to work with.
• Carry out additional duties as assigned.

 

What to expect when you join our firm

 

• Hybrid working and reasonable accommodations
• Generous Holiday policies
• Excellent Health and Wellbeing benefits including corporate membership to Wellhub
• Paid volunteer time to step away from your desk and into the community
• Support to grow through professional development courses, tuition/qualification reimbursement and more
• Maternal/paternal leave benefits and family services
• Unique employee events and programs including a 14er challenge
• Complimentary beverages, snacks and all employee Happy Hours

 

Must have skills

 

• Knowledge of financial markets and an understanding of the intermediary and institutional sales process
• Experience developing multi-touch drip journeys for all client lifecycles
• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, with tight time frames, all while maintaining utmost attention to detail and accuracy
• Results driven individual with ability to act tactically while thinking strategically
• Ability to leverage data to extract insights that inform ROI and drive campaign optimization
• Ability to identify areas for improvement across all areas of work
• Ability to strategically execute on new ideas and initiatives without the need for oversight
• Proficiency in email design, UX, and visual hierarchy principles
• Advanced knowledge of HTML, CSS, and email development, with several years’ experience in email-specific coding and troubleshooting inbox rendering issues
• Working knowledge of Photoshop, Illustrator, and Dreamweaver
• 5+ years of Pardot experience. Pardot Consultant certification required
• 4+ years Salesforce experience required
• 2+ years experience in the investment management or wealth management industry

 

Nice to have skills

 

• Experience writing copy for the financial advisor demographic
• Working knowledge of Git (Azure Dev-Ops or GitHub)

 

Supervisory responsibilities

 

• No

 

Potential for growth

 

• Mentoring
• Leadership development programs
• Regular training
• Career development services
• Continuing education courses

 

For those in scope of Knowledge & Competence (MiFID II)

 

• Knowledge of financial markets, financial markets function and the impact of economic figures and national/regional/global events on markets
• Understanding of issues relating to market abuse and anti-money laundering
• Annual attestation

 

Compensation information

 

The base salary range for this position is $105,000 - $110,000. This range is estimated for this role. Actual pay may be different. This position will be open through August 30, 2026.

 

Colorado law requires an estimated closing date for job postings. Please don't be discouraged from applying if you see this date has passed.

 

At Janus Henderson Investors we’re committed to an inclusive and supportive environment. We believe diversity improves results and we welcome applications from candidates from all backgrounds. Don’t worry if you don’t think you tick every box, we still want to hear from you! We understand everyone has different commitments and while we can’t accommodate every flexible working request, we’re happy to be asked about work flexibility and our hybrid working environment. If you need any reasonable accommodations during our recruitment process, please get in touch and let us know at recruiter@janushenderson.com.

Annual Bonus Opportunity: Position may be eligible to receive an annual discretionary bonus award from the profit pool. The profit pool is funded based on Company profits. Individual bonuses are determined based on Company, department, team and individual performance. 

 

Benefits: Janus Henderson is committed to offering a comprehensive total rewards package to eligible employees that includes; competitive compensation, pension/retirement plans, and various health, wellbeing and lifestyle benefits. To learn more about our offerings please visit the Why Join Us section on the career page here.

 

Janus Henderson Investors is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.

 

Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson at its sole discretion).

 

You should be willing to adhere to the provisions of our Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position.

 

You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.