Vice President - Digital Acquisition

Some careers open more doors than others. 

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. 

We are currently seeking an experienced professional to join the International Wealth & Premier Banking-  Marketing team.

Job Introduction

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be part of Digital Marketing & Acquisition function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM IWPB using Paid, Organic, digital aggregator led campaigns to deliver the objectives and ambitions of the overall Marketing strategy and plan, in turn driving revenue targets for IWPB.

Principal Responsibilities

• Acquisition & portfolio growth – Strategic thinking, stakeholder management & agency management and ensuring seamless execution to:

• Launch loans, mortgage performance marketing campaigns, activations, upsell/cross campaigns, spends campaigns using digital channels.

• Lead the planning and execution of the digital sales strategy that includes development of end to end processes and integrated product launches across offline and online customer journey

• Drive sales target through sales funnel analysis, proposition, messaging and acquisition and Accountable for digital sales and revenue targets for loans, mortgages

• Deep-dive into the data & use analytical tools to determine areas of success. Use PowerBI, AI & related tools to curate information on an ongoing basis.

• Create digital campaign calendar set campaign objectives, metric and KPIs in discussion with business and product stakeholders to drive business objectives and opportunities for growth using existing channels - email, SMS, Whatsapp, in-app

• Build and grow the IWBP business within digital media space across media channels like search, social, programmatic, affiliates etc.

• Manage and monitor digital KPI and MIS and collaborate with local business stakeholders, content management teams

• Plan, build, test and launch best in class content, digital marketing and customer interaction on our website

• Integrate appropriate KPI and metrics to measure customer satisfaction and engagement across all dimensions of the website

• Manage digital sales through contact centre.

•     Work with other members of Marketing globally and the business to inform and guide senior stakeholders

Education Qualifications / Certifications and Requirements :

• MBA from reputed business school with at least 8+ years of overall digital marketing experience
• Detailed understanding of retail banking products and services
• Understanding contact centre digital sales process and preferably managing a large team of digital sales.
• Thorough understanding of the digital media landscape in India including various options for display advertising, creative formats and basic knowledge of the platform technologies including programmatic
• Keen, data driven, analytical person, with a test & learn approach.
• Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things,
• Ability to liase with media and creative agencies to get the campaigns rolling
• Prior experience in a product/ marketing role in a financial services category is preferred

Pro-tip : Familiarity with AI-enabled tools is an advantage. 

• Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required.

As an employee, you are required to perform your duties in a professional capacity exercising independent judgement, discretion and decision-making authority in planning, organising, directing work, supervising and appraising the work of team members, as applicable; and taking accountability for delivery outcomes. You will represent the organization with relevant internal and external stakeholders. You will allocate and prioritize work, provide direction and feedback, manage team capacity and leave in line with policy as applicable.

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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