Hematology Launch Lead

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Hematology Launch Lead
 

You will lead the launch and localisation of new hematology treatments in Türkiye. You will work closely with cross-functional partners including medical, market access, commercial, supply and global brand teams. We value strategic thinking, clear execution and strong collaboration. This role offers growth, visible impact on patient care, and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

- Build and own the local launch plan and annual brand plan aligned with regional and global strategy.

- Use customer and market insights to design integrated campaigns for healthcare professionals and patients across channels.

- Coordinate cross-functionally to deliver launch activities on time, including medical education, access, supply readiness and commercial enablement.

- Monitor launch performance with clear KPIs, use data to guide decisions, and report progress to stakeholders.

- Localise global materials and ensure all activities meet local laws, codes of promotion and company policies.

- Engage external experts, key accounts and patient groups to gather insights and improve customer experience.

- Prepare annual sales forecasts, budgets, and business targets

- Working closely with field sales teams to optimise customer engagement and ensure effective implementation of marketing initiatives

Why You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals

- Bachelor’s degree in life sciences, pharmacy, medicine, business or related field. MBA degree is an advantage.

- Minimum 3 years’ experience in pharmaceutical brand management, product launch, or commercial roles.

- Minimum 1 year commercial/marketing experience in hematology therapeutic area is mandatory

- Demonstrated experience delivering integrated marketing or omnichannel campaigns.

- Strong stakeholder management and cross-functional collaboration skills.

- Solid analytical skills and experience using performance metrics to inform decisions.

- Commercial acumen: business case development, forecasting, budget management and ability to operate effectively in a competitive and dynamic market environment

- Fluent in Turkish with strong working knowledge of English.

Preferred Qualification

If you have the following characteristics, it would be a plus

- Experience in multiple myeloma therapeutic area.

- Experience working with global or regional brand teams on launch planning in specialty therapeutic areas.

- Familiarity with market access or reimbursement pathways in Türkiye.

- Experience with digital platforms,patient support programs, or call centre initiatives.

- Comfort using analytics tools and drawing actionable insights from data.

Working Model

This role is based in Türkiye and is hybrid. Regular on-site presence is required. Expect travel within Türkiye up to 40% of the time.

What you will bring

- A collaborative mindset and ability to build strong working relationships.

- Practical focus on delivering results and improving patient outcomes.

- Curiosity and openness to learn and adapt.

- Clear, direct communication and the ability to influence at all levels.

How to apply

We want to hear from you. Please submit your CV and a short note explaining why this role excites you and how your experience aligns with the responsibilities. We welcome applicants from all backgrounds and encourage applications from underrepresented groups to support inclusion.

Why GSK?

You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, please apply today. We welcome applicants from all backgrounds.

What we offer

You will join an organisation that aims to make a real difference to patients. We invest in learning and development to help you grow. You will work with people who value inclusion and diverse perspectives. If you want to build a meaningful career in oncology and help shape better outcomes for patients, we encourage you to apply.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. #LI-Remote

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at tr.recruitment-adjustments@gsk.com to discuss your needs.

Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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