Senior Associate, Key Account Management (FMCG)

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

GrabAds allows Advertisers, Agencies, and Merchants to engage the Grab Audience through innovative online and offline advertising experiences. Through our unique ecosystem and transacting user base, our clients can reach their desired audiences at scale, while driving measurable business outcomes.

We would like you to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.

Get to Know the Role

We are looking for a dynamic and experienced FMCG Brand Solutions Specialist to join our team. You will demand an understanding of the FMCG industry, coupled with expertise in commercial strategy, media planning, and strong-analytical. You will help manage our FMCG clients, overseeing everything from commercial strategies to media performance, and delivering insightful solutions and strategic initiatives.

The Critical Tasks You Will Perform

• End-to-End Sales Lead & Account Management: Lead the entire client lifecycle for a portfolio of high-value FMCG brands. Balancing new business pitching, or "Hunting", which accounts for 20% of the work, with the retention and growth of existing accounts, or "Farming", which accounts for 80%.
• Strategic Pitching & Presentation: Receive and interpret complex client media briefs to present compelling pitch decks for GrabAds solutions that secure new campaigns and drive sustained business growth.
• Sales Operations & Forecasting: Manage the sales pipeline, track campaign pacing, and deliver accurate forecasting to ensure sales strategy and commercial goals align perfectly with organizational revenue goals.
• FMCG Product Onboarding & Execution: Collaborate with internal stakeholders to onboard FMCG products into the Grab ecosystem, ensuring operational execution from commercial setup to marketing launch.
• Data-Driven Insights & Analytics: Use internal Grab data and FMCG market trends to provide strategic advice to partners, optimize media budgets in real-time, and maximize campaign effectiveness.
• Cross-Functional Integration: Act as the central bridge between internal teams—including, Key Account Management, Marketing, Planner and Data Analytics to deliver holistic, integrated advertising solutions.
• Comprehensive Reporting & Client Presentations: Summarize post-campaign analytics into executive-ready reports and presentations, delivering insights and ROI recommendations to senior client stakeholders.

Qualifications

What Essential Skills You Will Need

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• Experience 3+ years in FMCG brand management, commercial strategy, media planning, or related roles.
• Analytical skill with proficiency in tools and techniques with the ability to translate data into actionable insights.
• Have leadership and team collaboration skills.
• Experience with projects management and meet the deadline.
• Fluency in Thai & English (both written and spoken).

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.