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Messaging and Thought Leadership Lead, YouTube Ads Marketing
GoogleNew York, NY, USASenior6+ years
Apply Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in brand, growth or social marketing.
- 3 years of experience within the tech, media, or advertising industries.
Preferred qualifications:
- Experience within the tech, media, or advertising industries.
- Experience connecting complex technology features to broad market opportunities.
- Experience validating strategies and market claims using industry data and third-party research methodologies.
- Deep industry fluency in digital video, streaming, retail, and social media advertising.
- Exceptional foundational writing and editorial skills for translating complex strategies into accessible market narratives.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
Beloved by billions globally, YouTube is one of the most culturally relevant platforms in the world and a premier place for advertisers to reach highly engaged audiences. Within the YouTube Ads Marketing team, the Thought Leadership and Narratives group is responsible for crafting our core narrative and bringing it to life through a comprehensive content strategy. As the Messaging & Thought Leadership Lead, YouTube Ads Marketing, you will serve as a strong strategic leader and writer, shaping overarching narratives across our entire product portfolio.
A critical component of this role is defining our competitive messaging. You will establish YouTube's leadership in creator and brand agreements specifically tailored for brands and agency partners, including marketers and agencies. This is a highly cross-functional role that requires deep industry fluency. You will bridge high-level strategic goals with impactful, market-facing thought leadership to guide our messaging strategy. By ensuring rigorous, compelling storytelling, you will differentiate YouTube in a crowded advertising landscape. Ultimately, the Messaging & Thought Leadership Lead, YouTube Ads Marketing acts as the unifying voice for our most important market claims, ensuring consistency across all deliverables.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Synthesize market research and business goals into clear, actionable strategic narrative directions for YouTube Ads.
- Develop foundational narrative strategies positioning YouTube's creator and brand deal solutions against other social media platforms.
- Produce high-quality content across formats, summarizing complex business concepts compellingly for market-facing materials.
- Validate marketing materials, ensuring claims are substantiated with robust first-party or trusted third-party research.
- Collaborate with cross-functional partners and external stakeholders to align on narrative priorities and maintain overarching themes.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.