Director, Comms Strategy
ComcastJob Summary
This job is responsible for developing the company's strategy and leading key strategic initiatives. It involves evaluating mergers and acquisitions, guiding business development, and advising on strategic actions. It manages business modeling and long-range planning, assesses economic viability, and directs environmental scans for strategic positioning.Job Description
Why this role exists
Xfinity Creative is building a modern communications planning capability within our in-house agency to ensure campaign ideas travel coherently across channels and customer journeys.
The Director, Comms Strategy owns the Communications Strategy discipline across Xfinity Creative, operating horizontally across pods and campaigns. This role sits at the intersection of creative development and macro communications planning, accountable for defining how campaign ideas translate into cross-channel systems.
As a senior Communications Strategy lead across Xfinity Creative, the Director establishes the comms architecture that allows one idea to show up consistently and effectively across touchpoints, identifies fresh & bold opportunities for the brand to show up, and drives innovation in our campaign channel creative thinking. You should be as comfortable with challenger brand thinking as classic comms approaches.
This role operates across pods, leading Comms Strategists embedded within pods and setting standards, frameworks, and ways of working across the organization as well as establish effective cross-functional collaboration, while directly shaping priority campaigns. This is not a media role.
Establish & grow the discipline
- Own the Communications Strategy discipline across Xfinity Creative
- Accountable for maintaining and operationalizing the standards, frameworks, and tools for Communications Strategy across XC, in partnership with the Executive Director, Creative Strategy.
- Guide and develop comms strategists within pods.
- Identify opportunities to improve how campaigns scale across channels and customer journeys.
Comms Strategy
- Define with Creative Strategy and creative leads to translate campaign ideas into campaign ecosystems and fresh, channel-native activations.
- Co-develop channel-native ideas with creatives: bring platform behaviors, formats, best practices and audience context into concept development, helping teams get to ideas, not just adaptations.
- Stress-test and sharpen executions early: ensure the campaign idea holds up across touchpoints (social, OLV, audio, OOH) and identify where the idea needs new mechanics to travel.
- Set direction for how channels are used creatively across campaigns in new, imaginative ways of how to use channels, find unconventional ones, and partner with Comms Planning + Media to make this possible.
- Bring deep understanding of partner ecosystems, emerging platforms and the spaces where our audiences spend time to creative teams to spark new thinking.
Cross-Functional Collaboration:
- Serve as the senior Communications Strategy lead partnering with Comms Planning + Media.
- Ownership across Pods of aligning campaign messaging with media placements, audience mindset, and platform behaviors, ensuring creative and media decisions reinforce each other.
- Accountable for translating EBI insights, creative effectiveness signals, and cross-channel performance into actionable comms strategy decisions, recommendations, and future campaign guidance across the channels.
- Shape the marketing communications agenda across pods, ensuring campaign activity is connected and cohesive across the pods – being the ‘ground-up’ voice that drives marketing alignment.
What good looks like
- With every campaign: one idea, many expressions, coherent across channels and journeys.
- Cohesive and connected campaigns across the marketing activity.
- Improved performance of creative assets within channels.
- A supported, high performing Comms Strategy team.
Ideal background
- 10+ years in comms planning / comms strategy, ideally in an in-house agency and/or creative agency environment. This is not a media role.
- Strong cross-channel fluency and ability to systematize (framework builder).
- Confident collaborator with creative teams; clear communicator and presenter.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Creative Development, Creative Strategies, Innovation, MarketingCompensation
Primary Location Pay Range: $184,648.77 - $276,973.16Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Master's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.