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Job Description Summary:
Are you a strategic marketing leader who can translate brand ambition into market growth through strong system partnership? We are seeking a Senior Manager, Marketing for Israel to lead integrated marketing plans across the portfolio and work closely with CBC, our bottling partner in Israel. In this role, you will connect consumer and brand priorities with commercial realities, co-create annual plans with CBC, and drive disciplined execution across channels, customers and occasions. You will bring together The Coca-Cola Company, CBC, agencies and cross-functional teams to build brand equity, recruit consumers and deliver sustainable business growth.
This is a 1 year fixed term contract
What You'll Do for Us:
Leading the development and delivery of the Israel marketing strategy and annual operating plan, translating global and regional brand, category and portfolio priorities into locally relevant growth plans.
Serving as the primary marketing partner to CBC and establishing an effective joint planning and governance rhythm, with shared priorities, clear roles, decision rights and accountability across the Coca-Cola system.
Co-creating with CBC integrated consumer, shopper, customer and channel plans that are commercially grounded, operationally executable and responsive to local market opportunities.
Driving end-to-end execution across media, digital, experiential, shopper and customer activation, monitoring execution quality and agreeing corrective actions with CBC where plans are off track.
Using consumer, shopper, customer, cultural and competitive insights to identify growth opportunities, recruit consumers, expand consumption occasions and strengthen portfolio relevance.
Leading the local marketing input into portfolio strategy, innovation and commercialization, partnering with CBC and cross-functional teams on launch readiness, pack-price choices and in-market deployment.
Managing marketing investments with strong financial discipline, setting clear objectives and measures, evaluating effectiveness and reallocating resources toward the highest-impact opportunities.
Working closely with Franchise, Commercial, Customer, Finance, PACS, Legal, Supply Chain, Insights, Digital, Creative and Media partners to resolve dependencies and deliver coherent market plans.
Influencing senior internal and external stakeholders, constructively challenging decisions and building alignment without relying on formal authority.
Leading projects, agencies and professional team members, setting clear goals, coaching for performance and strengthening modern marketing and system leadership capability.
Qualifications & Requirements:
A University Degree (Bachelor) or equivalent experience in Marketing, Business, or a related field.
At least 5 years of relevant experience in marketing management, brand leadership, integrated marketing, category management or commercial marketing, preferably within FMCG or consumer goods.
Demonstrated experience translating strategy into integrated, commercially grounded plans and delivering through multiple functions, agencies and external partners.
Experience working in a franchise, bottler, distributor or partner-led business system; direct experience partnering with a bottler or major commercial partner is strongly preferred.
Strong understanding of the Israel consumer, customer, media and competitive landscape, with the ability to translate local insight into clear growth choices.
Strong commercial and financial acumen, including experience managing budgets, evaluating marketing effectiveness and connecting marketing choices to volume, revenue and value creation.
Excellent stakeholder management, problem-solving and influencing skills, with the ability to align parties with different priorities and operate effectively in a fast-changing environment.
Excellent written and verbal communication skills in English and Hebrew, together with experience leading projects, teams or agencies and coaching others for stronger performance.
What We Can Do For You:
Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning and leadership development opportunities.
System Leadership: The opportunity to work at the intersection of brand building, commercial execution and partnership with CBC across the Coca-Cola system.
Iconic Brands: Work on some of the most recognized brands in the world and help shape their next chapter of growth in Israel.
Skills:
Location(s):
IsraelCity/Cities:
Bnai BrakTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 10, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.