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Job Description Summary:
The Senior Director, Strategic RGM is a pivotal leadership role responsible for defining the roadmap for commercial success. As the organization’s most strategic business planning position, this individual integrates consumer, shopper, category, brand, and channel perspectives to set the direction for multi-year strategies and operational execution. By aligning pricing, trade investment, and performance management, the Senior Director drives sustainable growth and balanced long-term value.
Key Responsibilities
Long-Range Planning
Lead the development of long-term plans by integrating trend insights with top-down volume, revenue, and profit targets for the U.S. and Canada Warehouse Route-to-Market.
Define financial and business targets for a three-year period, leveraging input from cross-functional teams, including Brand, Supply Chain, and Commercial.
Ensure alignment of long-range plans with customer/channel goals and annual business plans (ABP).
Sources of Growth (SOGs)
Identify and manage growth opportunities that align with long-term volume, revenue, and profit objectives for the U.S. and Canada Warehouse Route-to-Market.
Evaluate and prioritize commercial initiatives for inclusion in the Juice commercial plan.
Steward the integration of assumptions into planning tools to ensure seamless translation into actionable strategies.
OBPPC Strategy (Occasion, Brand, Package, Price, Channel)
Develop annual OBPPC mapping by category for the Warehouse Route-to-Market in the U.S. and Canada, serving as a key input to the annual Commercial Situation Assessment.
Collaborate with Category Commercialization and Channel Leadership to create commercial plans across all package formats within Coca-Cola’s Route-to-Market.
Translate OBPPC strategies into consumer-driven retail price strategies, including Availability, Merchandising, Pricing, and Shelving (AMPS), while setting list price and trade investment guardrails.
Evaluate business cases for category-specific RGM initiatives within the Stages & Gates (S&G) process.
Promotional Effectiveness & Optimization (U.S. Only)
Develop optimal promotional strategies to drive the Juice business and maximize ROI while minimizing value leakage.
Create tools and processes to evaluate promotional mechanics, depth, and frequency for improved effectiveness.
Train Pricing Execution and Trade Strategy teams to deploy tools and capabilities at the category and customer levels.
Partner with the Commercial Strategy & Operations team to test and refine promotional opportunities.
RGM Leadership & Analysis
Represent the Juice Warehouse Route-to-Market within the North America Operating Unit (NAOU) RGM community, sharing and adopting best practices, tools, and capabilities.
Act as a strategic advisor to Commercial and Juice Leadership on RGM initiatives.
Lead initiatives to identify “white space” opportunities, collaborating with Commercial and Marketing teams to develop package strategies aligned with price tiers, channels, brand strategy, and consumer occasions.
Key Attributes
Strategic thinker with a proven ability to integrate diverse perspectives into actionable business plans.
Expertise in pricing, trade investment, and performance management to drive sustainable growth.
Strong leadership and collaboration skills to influence cross-functional teams and senior stakeholders.
Proficiency in developing tools, processes, and capabilities to optimize promotional effectiveness and drive data-driven decisions.
This role is ideal for a visionary leader who thrives in a dynamic environment and is passionate about driving growth through strategic planning and execution.
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.Skills:
Business Cases, Critical Thinking, Data Driven, Pricing Strategies, Problem Solving, Trade StrategyPay Range:
United States of America: 180,000 USD - 203,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location(s):
United States of AmericaCity/Cities:
ChicagoTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
July 2, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.