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Job Description Summary:
The Coca-Cola Company, a global beverage leader with a rich history of over 139 years and a portfolio of over 200 brands worldwide, is seeking a dynamic and experienced Franchise Manager. This role serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability for growing revenue, volume, share, and transactions. We are looking for candidates with bottling or general management experience who can build relationships and execute our strategies across our network while navigating market dynamics, integrating business strategies, and driving excellence in execution.
What You'll Do for Us:
Responsible for weekly/monthly performance management, including reporting on revenue, volume, share, and transaction metrics.
Monitors performance versus execution objectives, re-plans as necessary, and provides feedback to key stakeholders.
Executes the commercial strategy and collaborates directly with bottling partners for local market execution, ensuring the alignment of strategic goals.
Responsible for collaborating on contingency plans to deliver annual business plan performance, covering key metrics such as revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
Assess bottler businesses’ high-level strategies and short- vs. long-term decision-making to prevent integration disruptions and ensure feasibility.
Define and leverage critical measures to evaluate strategic success and align initiatives with the company’s broader goals.
Manage customer and commercial leadership plans on overall brand/price/pack/channel strategies while integrating Revenue Growth Management (RGM) programs to maximize revenue and profitability.
Collaborate with bottlers to optimize operational bottler-packaging-product-channel (OBPPC) frameworks and local initiatives.
Navigate channel strategies and develop precise action plans catered to diverse markets to align with profitability and competitive needs.
Foster strong relationships with local bottlers and external stakeholders by managing governance routines and resolving bottling contracts and national supply chain agreements.
Negotiate value-driven solutions by leveraging evidence-based arguments and creative, strategic thinking while balancing transactional goals with long-term relationship value.
Analyze evolving market conditions, identify whitespace opportunities, and monitor competitor activities to shape business plans.
Evaluate regional dynamics, consumer demand patterns, and bottler investment needs to optimize strategies.
Ensure real-time reporting and action plans address competitive pressures and enhance market penetration.
Qualifications & Requirements:
Bachelor’s degree in Business, Finance, Marketing, or Management with a master’s degree preferred.
7+ years of experience in a Consumer Packaged Goods (CPG) or related industry, with a focus on direct sales, key account management, or franchise management. Experience should include proven P&L ownership and the ability to deliver measurable business results.
Previous experience working directly with bottlers, distributors, or manufacturing partners in the Food & Beverage sector. Familiarity with annual business planning, distributor negotiations, and commercial strategy execution is essential.
Demonstrated success in creating and executing business plans aligned with long-term objectives and informed by deep insights into revenue growth, market conditions, and customer segmentation trends.
A track record of successfully monitoring performance metrics (revenue, volume, share, transactions) and adapting strategies to achieve positive outcomes. Candidates should be familiar with methodologies for reporting and analyzing key performance indicators (KPIs).
Expertise managing a portfolio across diverse distribution channels and customer types. Proven ability to apply market segmentation strategies and action plans that drive region-specific results and improve system efficiency.
Strong capability to manage, negotiate, and resolve contracts, including National Supply Chain agreements and governance routines, with a focus on maximizing value while maintaining positive relationships. Provides evidence-based, creative solutions during negotiations to achieve win-win outcomes.
Hands-on experience with implementing RGM principles by optimizing price/package/channel strategies. Understands how to work with bottlers to identify revenue opportunities, improve market segmentation, and maximize profitability.
Ability to thrive in dynamic environments where priorities shift and market conditions change rapidly. Candidates must have demonstrated experience adapting plans and strategies to navigate uncertainty while maintaining focus on long-term goals.
What We Can Do For You:
Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Business Integrations, Business Planning, Channel Management, Channels Strategy, Commercial Leadership, Communication, Execution Excellence, Key Account Management, Market Dynamics, Market Opportunities, Negotiation, Revenue, Revenue Growth Management, Route to Market, Value Chain EconomicsLocation(s):
MexicoCity/Cities:
MexicoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 25, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.