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Job Description Summary:
For 140+ years, The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. We work collaboratively to find new and innovative ways to strategically move the business forward in partnership with our customers and bottlers.
The Senior Manager of Franchise Operations ensures business results and alignment with Bolivian Bottlers and oversees operations in the Embol and Nudelpandia territories, supervising all operation-related issues across the Franchise. Jointly with the General Manager, leads the growth agenda of the bottler operations aligned with central strategies, manages strategic, operational, and commercial projects involving the bottler.
Responsible for achieving business growth in Bottlers’ territory by shaping and implementing core capabilities and managing franchise leadership within multiple channels and the KO System.
Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with agile and effective decision-making.
Manages the day to day operations of the franchise incl. marketing, commercial and financial; monitors evolution of key indicators to achieve Business Plan objectives (e.g. share, Revenues, transactions and volume); leads communication flow between Bottlers and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
In partnership with Bottlers in certain territories, manages projects and leads the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs.
Develops processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs.
Regarding new products, this position has two main responsibilities: identify market insights, risks, and opportunities, and communicate them in a timely and effective manner to marketing, commercial strategy, and innovation functions to be considered as input for current innovation processes.
Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
Experience
5+ years within the KO System or within the industry. Required Trade Marketing and Commercial experience, and desired Marketing and Portfolio and Channel Strategy experience (Modern, Traditional and On-Premise channels).
Work Focus
Guides and collaborates with bottlers in the decision-making process involved in key areas such as Category Management, RGM, budget and other commercial initiatives.
Acts with a high level of autonomy so decision making must be sound and mindful ok KO and bottler impacts in guidelines, principles and impact.
Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities
Communication Focus
External: Commercial Region Managers, Bottler Marketing & Commercial teams in order to provide solutions to detonate local opportunities.
Internal: Frontline Marketing managers, Customer & Commercial Strategy, Peers Franchise Managers, Franchise Directors and General Manager.
Works closely with the Frontline Marketing team to create synergies and ensure resources.
Key Knowledge Requirements
Mastery Of (Required):
Trade Marketing And Commercial Knowledge
Communications
Influencing / Negotiation
Analytical Thinking And Problem Solving
Financial Knowledge / RGM
Broad Expertise In (Good To Have):
Bottler Operations / System Knowledge
Marketing Knowledge
Project Management
Risk Management
Team Building
Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Skills:
Business Alignment, Business Plan Implementation, Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Financial Performance Management, Negotiation, Stakeholder Relationship Management, Strategic LeadershipLocation(s):
BoliviaCity/Cities:
Santa CruzTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
July 26, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.