Senior Manager, Creative

Role Purpose 

The Senior Manager, Creative (Brand & Multi-Market), IBERIA, partners with the Creative Director to drive integrated, high-impact creative work across Coca-Cola’s brand portfolio. This role places strong emphasis on operationalizing creative strategy, leading the adaptation and localization of creative platforms for both the Spanish and adjacent European markets, and fostering cross-market creative innovation. The Senior Manager ensures the seamless translation of big creative ideas into effective, on-brand executions across all channels and touchpoints. The role also requires a strong understanding of the broader Integrated Marketing ecosystem, ensuring creative work is developed with a clear connection to media, commerce, retail media, shopper marketing and performance-oriented disciplines to maximize business impact. 

Key Responsibilities 

• Lead the end-to-end adaptation, localization, and execution of multi-market creative platforms, ensuring both global consistency and locally relevant impact.  

• Serve as a bridge between the Creative Director’s strategic vision and hands-on implementation by guiding agency and internal teams, and monitoring creative output across projects.  

• Develop and adapt creative toolkits, guidelines, and playbooks to facilitate high-quality campaign deployment in Spain and export best practices at global/regional level.  

• Collaborate with local brand teams, commercial leads, and external partners to inspire on-brand executions across ATL, BTL, digital, experiential, and in-store (shopper toolkits).  

• Support the Creative Director in aligning creative work with business priorities, ensuring creative outputs contribute to brand growth, equity, and measurable commercial results.  

• Champion cultural insight and emerging creative trends relevant to the Spanish market and adjacent regions, proactively sharing knowledge with the broader team.  

• Oversee creative quality control, feedback, and development processes for major projects, ensuring all work achieves excellence in craft and effectiveness.  

• Ensure creative ideas are designed to work effectively across the full marketing ecosystem, including owned, earned and paid channels, retail media environments and commerce platforms.  

Key Requirements 

• Significant experience (8+ years) in creative roles (agency or client-side), with strong creative leadership across multi-touchpoint campaigns with digital and social at the core.  

• Fluent in Spanish and English.  

• Strong project management and creative production skills, including briefing, creative reviews, and hands-on content adaptation.  

• Demonstrated ability to localize global creative platforms for the Spanish market while maintaining alignment with global guidelines and commercial objectives.  

• Strong collaborator, able to work closely with multidisciplinary teams and a wide variety of stakeholders.  

• Strategic thinker with an operational mindset: able to convert strategic vision into detailed creative implementation plans.  

• Familiarity with media, retail media platforms, digital commerce environments and performance-oriented marketing, with a clear understanding of how creative contributes to both brand equity and commercial outcomes.  

• Track record of delivering creative excellence that drives both brand equity and measurable commercial results, using data, consumer insights and performance metrics to continuously optimize creative effectiveness