Job Description Summary:
The Senior Manager, Marketing & Commercial NL (ARTD) leads the development and execution of marketing plans for the Alcohol Ready-To-Drink (ARTD) portfolio across the Netherlands.
This role is responsible for translating European brand and portfolio strategies into impactful, locally relevant activation that drives consumer demand and commercial growth. Working closely with Commercial teams, bottlers, and European ARTD teams, the role ensures strong in-market execution, winning customer activation, and alignment with system priorities.
With a strong focus on delivery and performance, this position plays a critical role in accelerating ARTD growth in two key markets within a highly regulated category.
What You’ll Do for Us
Market-Level Strategy & Planning
- Translate European ARTD strategies into clear, actionable plans for the Netherlands.
- Lead annual business planning and marketing calendars aligned with category and commercial priorities.
- Identify growth opportunities using market data, consumer insights, and competitive analysis.
- Support portfolio priorities, including innovation launches and core brand growth initiatives.
Marketing Execution & Activation Excellence
- Lead end-to-end execution of integrated marketing campaigns across NL.
- Drive excellence in DME deployment, ensuring effective allocation to deliver both brand and commercial impact.
- Ensure strong execution across key channels (off-trade, on-trade, and e-commerce).
- Adapt European toolkits and campaigns to maximize local relevance and effectiveness.
Commercial & Customer Partnership
- Partner closely with Commercial and Customer teams to align marketing plans with channel and customer strategies.
- Support Joint Business Planning (JBP) by integrating marketing plans into volume and revenue growth objectives.
- Develop customer-facing activation plans that support sell-in and drive sell-out.
- Collaborate with bottling partners to ensure execution readiness and availability in-market.
Innovation & Portfolio Delivery
- Execute innovation launches in NL, ensuring strong go-to-market plans and in-market success.
- Monitor portfolio performance, supporting SKU optimization and pack-price execution.
- Provide feedback to European teams based on market performance and consumer response.
Cross-Functional Collaboration
- Work closely with European ARTD teams to ensure alignment and consistency.
- Collaborate with cross-functional partners (Insights, Finance, Supply Chain, Legal) to deliver plans effectively.
- Share market learnings, performance updates, and best practices across the system.
Governance, Risk & Compliance
- Ensure all marketing activities comply with local alcohol regulations and responsible marketing standards.
- Partner with Legal and Public Affairs to validate campaigns and activations.
- Proactively mitigate regulatory and reputational risks.
Qualifications & Experience
- Bachelor’s degree required; preferred in Marketing, Business, or related discipline.
- 5–8 years of experience in marketing, brand management, or commercial roles.
- FMCG experience required; alcohol beverages or ARTD experience strongly preferred.
- Strong track record in executing marketing plans and delivering in-market results.
- Solid understanding of the NL market dynamics and customer landscape.
- Strong collaboration and stakeholder management skills.
- Commercially driven mindset with ability to link marketing actions to business KPIs.
- Experience working in regulated categories is advantageous.
Skills:
Location(s):
Netherlands
City/Cities:
Rotterdam
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 14, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.