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Director, Digital Marketing | Poppy & Peonies
BloomRemote RoleSenior$150,000 - $185,000
Apply Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Director of Digital Marketing to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!
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Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies.
At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load.
Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born.
We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!
We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint.
The Opportunity:
Poppy & Peonies is looking for a performance-driven, brand-savvy Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels. This is a high-impact leadership role where you’ll own how new customers discover and engage with the brand, driving scalable growth while protecting and elevating the Poppy & Peonies brand experience. You’ll lead digital marketing strategy across paid social, search, affiliate, and media buying while partnering closely with creative and ecommerce teams to deliver cohesive campaigns that drive measurable growth.
Paid Media & Customer Acquisition
Own and evolve the paid digital marketing strategy across Meta, TikTok, Google, and emerging acquisition channels
Own and lead relationships with paid media agency
Own the key acquisitions metrics and outcomes
Manage and optimize acquisition budgets with a strong focus on efficiency, scalability, and return on ad spend
Lead full-funnel media planning across prospecting, retargeting, and campaign amplification initiatives
Identify new customer acquisition opportunities, audience strategies, and growth channels that support long-term scale
Partner closely with creative teams to develop high-performing paid assets aligned with brand standards and campaign goals
Monitor and optimize acquisition metrics including CAC, ROAS, MER, and new customer growth
Performance Marketing & Growth Strategy
Develop integrated digital growth strategies that support revenue targets, launches, and seasonal campaigns
Lead testing strategies across creative, landing pages, messaging, audience segmentation, and media buying tactics
Build audience targeting strategies to improve acquisition efficiency and campaign performance
Partner cross-functionally to ensure cohesive campaign execution across marketing channels without directly owning retention channels
Identify opportunities to improve attribution, forecasting, and media mix effectiveness
Analytics & Reporting
Own digital marketing reporting and communicate channel performance, insights, and growth opportunities to leadership
Build dashboards and forecasting models that provide visibility into acquisition efficiency and marketing contribution
Analyze campaign performance, customer acquisition trends, and channel data to inform future investment decisions
Champion a culture of testing, optimization, and performance accountability across the digital marketing function
Leadership & Cross-Functional Collaboration
Collaborate closely with creative, ecommerce, finance, and leadership teams to align marketing strategies with broader business goals
Represent digital marketing in leadership discussions, bringing a clear perspective on growth opportunities and investment priorities
Lead and mentor team members, agencies, and external partners with clarity and accountability
Foster a culture of agility, experimentation, and thoughtful decision-making across the marketing organization
What You Bring to the Table:
Proven experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand
Deep expertise across paid social, paid search, media buying, and performance marketing strategy
Strong understanding of attribution, analytics, and customer acquisition metrics
Hands-on experience with advertising platforms, including Meta, Google, TikTok, Pinterest, and related tools
Track record of scaling revenue and customer growth through data-driven acquisition strategies
Experience managing agencies, freelancers, or external marketing partners
Strong analytical mindset with the ability to translate data into actionable business insights
Highly organized and comfortable balancing strategy with execution in a fast-moving environment
A builder mentality with excitement for ownership, experimentation, and scaling growth responsibly
Strong communication and collaboration skills across creative, ecommerce, and leadership teams
Genuine interest in fashion, lifestyle, and community-driven brands
The Recruitment Process:
Applications will be accepted through the end of June. Candidates can expect to hear from us regarding next steps by June 15th.
Location
Salary and Total Rewards
All compensation and benefit amounts are reflected in local currency (CAD/USD) where applicable.
At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed.
Our Commitment to you.
Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in. Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to niamh@buildwithbloom.com.
We believe transparency matters, especially as technology evolves.
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
About Bloom
Bloom is a full-service workplace design consultancy representing Poppy & Peonies as they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
We believe transparency matters, especially as technology evolves.
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
About Bloom
Bloom is a full-service workplace design consultancy representing Poppy & Peonies as they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
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