Product Manager, Productivity & Creativity Apps

Cupertino, California, United StatesMarketing$141,800 - $213,700

At Apple, great ideas become extraordinary products - and the people behind them make all the difference. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish! As a member of our Worldwide Product Marketing group, you’ll represent customers throughout a product line’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.

We're hiring a Product Manager for to help define the future of Apple's creativity and productivity apps. In this role, you will be the voice of the customer from first concept to global launch. You'll shape product direction, surface new opportunities, and help bring features to life that millions of people use every day. You’ll develop and apply insights to help infuse innovative features into our product-development process. At Apple, we combine product management and product marketing responsibilities into a single, cross-functional Product Management role. You will own strategy, development, and marketing in one role, and collaborate with design, engineering, finance, legal, marketing communications, PR, market research, sales, and support. This breadth gives you real influence at every stage. We are seeking a Product Manger who has a proven track record defining innovative tools, growing user engagement, and using AI to push the limits of what users can do.

Identify opportunities by studying competitors, market trends, and real user needs
Partner with engineering and design as a product champion — providing direction on planning and future features
Navigate trade-offs between scope, schedule, and quality to ship products users love
Define clear, compelling positioning that sets Apple's apps apart
Partner with marketing, MarCom, and PR to deliver cohesive launches across web, retail, documentation, and press

4+ years in Product Management, including at least one full product development cycle from concept to launch
Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities
Recent experience within the last 3 years in consumer productivity and/or creative software products and technologies, or adjacent
Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking and maintaining composure under pressure
BS/BA in marketing, business, or engineering — or equivalent experience

Proven ability to lead product cycles and collaborate deeply with engineering teams
Experience shipping AI-powered features that meaningfully improve what users can do
Experience presenting or speaking on a national or global stage
Ability to lead through influence, storytelling, and healthy debate
Deep understanding of productivity and design apps, and the people who use them
Sharp industry awareness of where productivity tools are heading, for both individuals and teams
MS/MA/MBA preferred

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $213,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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