Software Engineer, System Experience Personalization, UI

Cupertino, California, United States$147,400 - $272,1004+ years

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. Our team builds the user-facing experiences that bring personalized intelligence to iOS. We craft the surfaces millions of customers see every day — from how notifications are summarized, to which widgets surface in smart stacks, to predicting what app you'll launch next. We're looking for a software engineer to help turn privacy-preserving, on-device intelligence into experiences that feel intuitive, transparent, and delightful. This is an opportunity to shape how personalization shows up across iOS while upholding Apple's commitments to privacy and user agency.

You will work alongside ML engineers, designers, and privacy engineers to design, prototype, and ship UI features that make personalization feel effortless. You will write production code in Swift and Objective-C, build prototypes that turn ambiguous concepts into something tangible, and contribute to the frameworks that other Apple teams build on top of. You will balance technical innovation with human-centered design, advocating for quality and clarity in features that touch millions of customers daily. Some of the areas you will be responsible for will include: Design, build, and ship UI features for system-level personalization across iOS Prototype rapidly to explore how on-device ML can power new customer experiences Partner closely with design, ML, and privacy engineering to take features from concept to production Extend and improve the UI frameworks the team owns, with attention to performance and power Contribute to architectural decisions and code reviews that raise the quality bar for the team.

BS or MS Computer Science, Software Engineering, or a related field — or 4+ years of equivalent practical experience
Deep knowledge of Swift and/or Objective-C
Experience building and shipping iOS or other Apple-platform applications
Strong foundation in computer science fundamentals and software engineering best practices
Experience working in resource-constrained environments and reasoning about performance tradeoffs across memory, CPU, and I/O
Ability to work effectively in large, complex codebases

Track record of shipping high-quality, customer-facing UI features at scale
Experience with UI prototyping and rapid iteration on early-stage product concepts
Familiarity with on-device machine learning, generative models, or large language models
Experience with SwiftUI, UIKit, and modern iOS UI and animation patterns
Comfort navigating ambiguity and translating unclear product direction into shipped features
Strong cross-disciplinary collaboration skills, especially with design, ML, and privacy partners
Deep care for customer experience and a track record of advocating for quality and clarity in human-facing features.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $147,400 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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