Owned Social Strategist - App Store

Culver City, California, United States$110,400 - $210,8005+ years

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job, and there's no telling what you could accomplish! Apple's Services, including App Store, Apple Music, Apple Books, Apple Podcasts, Apple Pay, and many more, are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact people's lives in ways they could not have imagined, and finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is seeking an Owned Social Strategist to build and launch an all-new organic social marketing strategy for the App Store. This role involves overseeing owned and operated channels, collaborating with partner channels, and translating marketing priorities into clever, engaging social executions. The ideal candidate is a highly autonomous social media expert who understands the app developer world, knows how to effectively leverage social to tell impactful stories, and cultivates deeply engaged audiences.

Spearhead an entirely new organic social strategy for the App Store, bringing marketing priorities to life through clever and innovative ideation. Map all social efforts back to clear measurement frameworks, delivering actionable reporting and insights to key stakeholders. Develop social-first concepts, campaigns, and programs that feed into App Store owned social channels. Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social. Evangelize social best practices to educate cross-functional teams and stakeholders, internally and externally. Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments. Identify and integrate AI optimizations into daily workflows to improve efficiency, while fiercely protecting the authentic, human voice of our content. Lead social briefings for campaigns, formats, and initiatives with a third party agency. Provide hands-on support for programming and publishing, as needed, across owned social channels. Manage agency relationships. On-call nights and weekends as needed.

5+ years experience in digital/social marketing in the social media space.
3+ years managing agencies and vendors.
Deep understanding of the app developer ecosystem and the unique culture, challenges, and triumphs of app creation.
Self-starter who thrives working autonomously while navigating ambiguity with confidence.
Meticulous attention to detail in both strategic planning and tactical execution of all customer-facing communications from App Store social channels.
Proven ability to map social initiatives to measurable KPIs and present data-driven insights to key stakeholders.
Experience working directly with creators, talent, and other external partners to collaborate on social marketing efforts.
Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
Excellent storytelling and presentation skills.
Experience collaborating with multiple cross-functional teams and stakeholders.
Strong leadership and negotiation skills.
Ability to juggle multiple campaigns and projects simultaneously.
Experience working with high-profile talent on high-stakes projects.

Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling.
A true social media savant who keeps their finger on the pulse of constantly evolving platforms, emerging formats, and shifting audience expectations for brand engagement.
Experience developing and pitching new strategic social media approaches to legacy channels.
Tuned in to cultural trends and conversations around apps, gaming, books, podcasts, music, fashion, sports, tech, and entertainment.
Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors.
Collaborative and team-oriented approach resulting in shared success.
Demonstrates professionalism and work ethic with the ability to set boundaries.
Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership.
Excited about driving forward social creative which impacts generative engine optimization strategies for LLM citations and agent-based search tools.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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