Senior Product Marketing Manager, Alexa Go-to-Market (GTM)

The Product Marketing Manager for this role leads go-to-market (GTM) for Alexa+ expansion endpoints, including cross-company efforts like the recent Alexa for Shopping launch and hardware endpoints beyond Echo (e.g., Fire TV). This role combines deep customer understanding with a strong command of product positioning to drive adoption and engagement at scale.

This is an opportunity to join the high-performing team bring Alexa+ to hundreds of millions of customers globally. This role will bring innovation and cohesion to our efforts to deliver a seamless and delightful Alexa experience to new endpoints, and new customers, opening key funnels for adoption and engagement.

A successful candidate will thrive in ambiguity and can influence without authority, bringing process, shared goals, and discipline to a highly dynamic and fluid environment. This role requires strong Ownership, Earns Trust, and Bias for Action.

Key job responsibilities
• Develop and implement the expansion endpoint northstar GTM strategy
• Invent and implement scalable global playbooks for working with partner GTM, product, and international teams
• Design, lead, and implement programs that drive adoption on each endpoint
• Design, lead and implement programs that drive engaged customers on these endpoints to deeper engagement with Alexa+, including device ownership and Prime membership
• Analyze performance metrics and drive business decisions about future direction based on performance

About the team
The Alexa GTM team owns launch strategy and cross-organizational orchestration for Alexa+, ensuring new capabilities, endpoints, and customer experiences reach market effectively in a fast-changing customer and competitive landscape while driving adoption and engagement. The team partners closely with Product, Brand, Lifecycle, and key internal partners to align launch plans with business goals and customer priorities.

Basic Qualifications

- Experience leading go-to-market for consumer software or hardware product launches
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience using data and metrics to drive improvements
- Experience communicating results to stakeholders
- Experience communicating results to senior leadership
- Strong understanding of international market dynamics and localization requirements.

Preferred Qualifications

- Experience with customer segmentation, profiling, and targeting
- Experience in project and program management and delivering key business outcomes

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