Sales Director UK

Company Description

Accesa is a European technology company with more than 20 years of experience helping enterprise organizations turn complex business challenges into scalable digital solutions.

With expertise across custom software engineering, cloud, data & AI, SAP and managed services, we partner with leading organizations in industries such as Financial Services, Retail, Manufacturing and Healthcare, supporting them across the full digital transformation journey.

As part of its long-term growth strategy, Accesa is expanding its presence in the United Kingdom through a dedicated local market setup focused on strategic account development, long-term partnerships and sustainable market growth

Job Description

The Sales Director UK is a senior commercial leader accountable for building and growing Accesa's business in the United Kingdom from a greenfield position. The role owns the revenue growth — new-logo acquisition and ongoing development of UK clients, in priority industries Financial Services, Healthcare and Retail, with Critical Infrastructure as a deliberate secondary play. The role reports directly to Accesa's Board and acts as the company's senior representative in the UK market, translating Accesa's European delivery strength into a credible UK proposition.

The role requires extensive B2B IT/technology services sales experience in the United Kingdom, with significant time in senior sales leadership roles and a clear, demonstrable record of revenue growth for a UK business. A track record of personally opening multi-million-pound enterprise engagements in custom software engineering, cloud, data and AI, SAP, Microsoft and/or managed services is required. Fluent business English (written and spoken) is mandatory. A credible personal network in at least two of Financial Services, Healthcare and Retail is strongly preferred. Candidates must have the right to work in the UK.

The Sales Director UK works in close partnership with Client Management (long-term relationship continuity and account expansion), Industry BizTech Consultants and Delivery Units(ensuring new and existing business is sold and delivered profitably from Romania), and Marketing (UK-relevant account-based marketing, events and outbound programmes). 

The Sales Director UK is directly accountable for:

Business

• YoY Revenue Growth across the full UK business revenue (new and existing clients) in Financial Services, Healthcare, Retail and Critical Infrastructure
• UK go-to-market strategy and qualified pipeline coverage across the four priority industries — including the first marquee logos in each industry, and a balanced portfolio of new and recurring revenue aligned with Accesa’s broader UK market expansion objectives

People

• Performance management, professional development and retention of all UK direct reports as the team scales (sales, business development and client-facing roles)
• Attracting, hiring and on-boarding high-calibre customer facing roles in the UK in line with revenue growth and market opportunity

Operations

• Quarterly UK execution plan: target accounts, partner activation, marketing investment and operating cadence aligned with the agreed annual budget, and supporting the long-term scaling readiness of the UK setup
• End-to-end UK customer relationship — from the first qualified conversation through contract signature, delivery handover, ongoing partnership and renewal, with the Romania-based delivery organisation positioned as a strategic advantage

The Sales Director UK is responsible for:

Business

• Owns the annual revenue target (invoiced revenue) and the corresponding new and existing pipeline across Financial Services, Healthcare, Retail and Critical Infrastructure
• Defines, together with Industry Marketing Managers and Head of BizTech Consultancy, ideal customer profiles, named target account lists and entry plays per priority industry in the UK
• Personally leads strategic new-logo pursuits from first qualified conversation through negotiation, signature and the ramp to first invoice — opening Accesa's first UK reference customers per industry
• Acts as the senior client sponsor for every UK account — protecting margin, anticipating issues, leading renewals and expansion on the most strategic accounts, and coaching the team on the rest
• Translates Accesa's offerings into sharp, UK-market-ready value propositions and positions the Romania-based delivery organisation as a strategic advantage for UK clients
• Represents Accesa externally across the UK — industry events, partner ecosystems, advisor networks, analysts and industry bodies — with a clear bias towards generating qualified opportunities and references

People

• Builds and leads the UK commercial organisation over time — defining the hiring plan, raising the bar on each hire, and growing the team in line with revenue growth and the UK market growth trajectory.
• Runs a disciplined cadence of 1:1s, pipeline reviews, deal coaching and account planning with each direct report, lifting the level of everyone around them
• Establishes a UK operating culture that is collaborative, results-focused and tightly connected to the Romanian delivery teams; prevents friction before it appears
• Builds and maintains a credible personal network of senior UK buyers and influencers across the priority industries, usable from day one to open doors and create reference momentum

Operations

• Builds and continuously improves the UK new-logo and account-growth playbook: prospecting cadence, qualification criteria, deal shaping, win/loss reviews and account planning
• Executes disciplined forecasting, pipeline hygiene, account planning and CRM management; maintains qualified pipeline coverage of 4–6x quota
• Structures commercial constructs (framework agreements, MSAs, fixed price, T&M, outcome-based) that allow UK clients to engage with confidence and that ramp into invoiced revenue quickly
• Works with Marketing on account-based marketing, events, content and outbound programmes that generate qualified UK opportunities
• Partners with Client Management and Delivery to ensure clean transitions from sale to delivery and ongoing partnership health for every UK customer while acting as a connector between UK customers and the Romania-based delivery organisation, ensuring alignment, trust and long-term partnership continuity.
• Feeds structured UK market intelligence — what buyers ask for, where Accesa wins and loses, regulatory shifts (FCA / PRA, DSPT, PCI-DSS, NIS / NIS2 alignment, UK GDPR) towards the service portfolio and pricing

Qualifications

What we’re looking for

Commercial & Market Growth

• Demonstrated ability to open and scale strategic enterprise relationships in complex UK market environments
• Ability to open and develop strategic accounts in Financial Services, Healthcare, Retail or Critical Infrastructure
• Strong commercial ownership mindset, balancing revenue growth with long-term account development

Strategic Sales & Go-to-Market

• Experience leading complex enterprise pursuits end-to-end, from first conversation to signed engagement
• Ability to shape go-to-market approaches, identify entry plays and position value propositions in competitive markets
• Strong consultative selling and strategic account planning capabilities

Leadership & Market Expansion

• Comfortable operating autonomously in a greenfield / market expansion environment
• Experience building trusted stakeholder relationships and influencing executive-level decision makers
• Ability to contribute to the scaling and long-term positioning of a growing local market presence

Collaboration & Delivery Alignment

• Comfortable working cross-functionally with delivery, consulting, client management and marketing teams
• Ability to act as a bridge between customer expectations and delivery capabilities in distributed environments

Industry & Network

• Existing UK market network and credibility in at least two priority industries strongly preferred
• Experience in custom software engineering, cloud, SAP, AI or managed services environments is considered an advantage

Additional Information

As a people-first organisation, we believe diversity strengthens our teams and drives innovation. All employment decisions are based on merit, skills, and performance, without discriminating based on any personal characteristic. This reinforces our commitment to providing an inclusive and respectful workplace.

If you require any reasonable adjustments during the recruitment process, please let us know.