Senior Growth Manager Online Marketing (All Genders)

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

As Growth Manager bitiba, you will drive new customer acquisition and support sustainable business growth across bitiba's European online shops. Working at the intersection of e-commerce, performance marketing, promotions and commercial strategy, you will use data and insights to optimize acquisition performance, improve marketing efficiency and attract high-quality customers. 

You will collaborate closely with online marketing, promotional and business stakeholders to develop growth initiatives, improve campaign performance and identify opportunities to increase commercial impact across the business. 

Key Responsibilities

• Take ownership of new customer acquisition initiatives and support the achievement of growth targets. 
• Analyze e-commerce, marketing and promotional performance data to identify growth opportunities and improve efficiency. 
• Partner with online marketing teams to optimize campaign performance, including Google Ads activities. 
• Collaborate with promotional, pricing and category teams to develop effective acquisition and retention strategies. 
• Monitor and evaluate customer acquisition quality, ensuring long-term commercial value beyond acquisition volume. 
• Build strong relationships across multiple stakeholders to align priorities and deliver business results. 
• Drive data-based recommendations and support the execution of strategic growth initiatives. 

Qualifications

• Proven analytical and data-driven mindset with the ability to translate insights into business actions. 
• Strong understanding of e-commerce KPIs and digital business performance metrics. 
• Experience in growth, online marketing, performance marketing, e-commerce or customer acquisition-related roles.
• Ability to work confidently with marketing and performance data, including campaign-related metrics. 
• Strong stakeholder management and communication skills, with experience collaborating across multiple functions. 
• Demonstrated ability to take ownership, work independently and quickly build expertise in new business areas. 
• Professional proficiency in English. 
• Eligibility to work in Munich and willingness to join on a 2-year fixed-term contract

What Success Looks Like

Within the first 6 months, you will have taken ownership of bitiba's customer acquisition activities and established yourself as a key partner for marketing and promotional initiatives. You will leverage data and performance insights to improve acquisition efficiency, optimize campaign effectiveness and contribute to achieving growth targets while maintaining a strong focus on customer quality

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid