Brand Manager Own Brands Food (All Genders)

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

Brand Manager - Own Brands Food (zooplus)

Join us as a strategic brand builder and help shape the future of pet food.

We're looking for a curious, data-loving, and creative brand enthusiast to drive the growth of Zooplus' Own Brands Food portfolio. As a Brand Manager, you'll partner with the Senior Brand Manager and drive the growth of our Natural High-premium Brands - overseeing commercial performance, building insight-driven strategies, and supporting cross-functional execution that brings our brands to life.

You'll collaborate closely with Marketing & Sales, Product Development, and Purchasing to ensure every brand is differentiated, customer-centric, and commercially successful.

If you're passionate about brands, customers, and pets—we'd love to meet you.

Key Responsibilities

Brand Leadership

• Lead strategy and execution for your brand, driving positioning, growth plans, and cross-functional initiatives to deliver long-term impact
• Own strategic decision-making for long-term portfolio positioning and the development of guiding frameworks across the business
• Steer transformational initiatives such as repositioning, rescue plans
• Drive category-level growth by setting tactical priorities, monitoring performance, and ensuring commercial and marketing alignment
• Steer decisions on NPD and portfolio optimization
• Advocate for category initiatives across cross-functional teams, ensuring timely execution and alignment with overall portfolio strategy

Cross-Functional & Organizational Leadership

• Act as an interface across sales, marketing, pricing, procurement, and finance to secure alignment and resources for brand portfolio and category ambitions
• Elevate cross-functional collaboration from execution to strategic alignment with long-term priorities

Insight & Market Foresight

• Lead in-depth performance reviews at both brand and category levels, identifying growth drivers and risks
• Translate insights into strategic action plans for the brand and category, balancing short-term gains with long term sustainability
• Monitor market and competitor trends, integrating foresight into portfolio and department strategy

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field; MBA or equivalent postgraduate qualification is a plus
• 5+ years of experience in marketing or brand management, preferably within retail, FMCG or pet nutrition; strong understanding of the natural pet food category is highly desirable
• Proven track record of leading brand strategy development and execution, with the ability to translate insights into impactful commercial initiatives
• Strong stakeholder leadership skills, with experience influencing senior cross-functional partners and driving alignment across complex organizations
• Advanced analytical capabilities, with confidence in leveraging data and large datasets to inform decision-making and measure performance
• Strategic thinker with a high level of curiosity, ownership, and proactivity; able to navigate ambiguity and lead multiple priorities in a fast-paced environment
• Excellent communication and storytelling skills, both written and verbal, with fluency in English; additional languages are an advantage

Why You'll Love Working With Us

• Real ownership from day one
• A friendly team passionate about pets and customer experience
• Opportunity to grow your brand, commercial, and strategy skills
• A dynamic environment where your ideas can drive real impact

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid