Senior Technical Product Manager, Marketing Technology
ZillowAbout the team
Eager to reinvent the way customers dream, shop for, and unlock their next home?You'll join the Marketing Tech & Operations product team, which owns Zillow's Customer Data Platform and the tools that power audience activation across our brands. We partner with marketing, product, engineering, and data teams to build the platform capabilities that help marketers reach the right customers faster, more reliably, and at scale.
We're iterative, data-driven, and grounded in doing the right thing for our customers.
About the role
As a Product Manager on the Customer Data Platform team, you will own key parts of the CDP roadmap: what data flows into the platform, how marketers discover and use it, and how the platform evolves to support new capabilities across channels.
You'll sit at the intersection of marketing needs and platform architecture, translating what marketers want to accomplish into lasting product decisions about data, tooling, and integrations.
In this role, you will:
Own relationships with marketing stakeholders while surfacing feature opportunities and requirements proactively - not waiting for intake.
Translate marketing needs into clearly scoped work for the CDP technologist team (data contracts, identity rules).
Drive the CDP roadmap for your area. You will be making tradeoffs informed by impact, effort, and business context.
Lead new integrations and system connections across paid channels, messaging platforms, and partner tools.
Manage the vendor relationship with our CDP and ESP providers.
Improve how marketers discover data, build audiences, and measure performance by simplifying workflows and closing gaps in the platform experience.
Give stakeholders clear visibility into progress through written updates, regular communication, and a trusted point of contact for CDP across the organization.
In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.
Who you are
- Must-have skills:
Hands-on experience with a Customer Data Platform or closely adjacent martech (Hightouch, Segment, Braze, mParticle, Iterable, SFMC, HubSpot, or similar) — fluent in identity resolution, audience segmentation, and activation across channels.
Track record of translating marketing stakeholder needs into durable platform capabilities.
Lead through influence with technologists and engineers. You can hold your own in technical conversations and translate technical tradeoffs back to non-technical marketers without losing either audience.
Strong written communication. You default to writing things down — updates, decisions, requirements — and use writing to drive alignment in a remote, distributed team.
Drive roadmap prioritization using impact/effort tradeoffs, informed by competitive landscape and internal business context.
Reads data models and event schemas fluently. Can scope data work and pressure-test technologist proposals through good questions and product judgment.
3+ years in a product management role building technology products, with at least 1+ year on a martech, data platform, or marketing-adjacent product.
Uses AI in their own work and knows when to apply it. Familiar with common tools and can point to concrete examples of where AI changed how they worked.
- Nice to have:
Direct experience with Hightouch, Braze, or reverse ETL tooling.
Experience managing a SaaS vendor relationship (roadmap influence, escalations, contract input)
Experience with paid media activation or messaging platform integrations.
Get to know us
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.