Marketing Manager, Paid Media

About the team

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow’s mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

About the role

We are looking for an experienced and entrepreneurial Marketing Manager to build and lead a high-performing team in India who will manage SEM and paid social campaigns for multiple lines of business. This is a founding leadership role. You will be the first paid marketing hire in India, responsible for assembling and mentoring a team of marketing specialists who will support our paid marketing team in North America. This role is ideal for someone who thrives in a fast-paced, asynchronous environment, is a strong people leader, and has deep hands-on expertise in performance marketing — particularly SEM and paid social. Responsibilities include the following.
 

Team Leadership & Collaboration

• Build, hire, mentor, and manage a team of four marketing specialists in India to support the North America team 

• Set clear performance expectations, foster professional growth, and create a high-accountability team culture

• Act as the primary liaison between the India and North America teams

• Participate in regular Zoom syncs to align on priorities, share updates, and surface blockers

• Collaborate asynchronously with North America team through Slack, email, Google Drive, and project management tools
   

Work Intake & Triage

• Own the intake process for new work requests assigned by the North America team 

• Triage incoming tasks, assign work to the appropriate team members based on skill set and bandwidth, and ensure timely delivery

• Maintain transparency on team capacity and flag potential bottlenecks proactively
   

Execution

• Oversee execution of SEM and paid social campaigns for defined lines of business

• Review and approve campaign builds, optimizations, and changes 

• Ensure campaign work meets quality standards, brand guidelines, and performance benchmarks

• Standardize reporting templates and audit frameworks to enable consistent, scalable output

• Support more complex and strategic tasks as needed

• Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

This role has been categorized as an Office position. “Office” employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month. Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

In addition to a competitive base pay, employees in this role are eligible for incentive compensation subject to applicable laws and relevant Zillow policies. Actual amounts will vary depending on experience, performance and location.

Who you are

• 7+ years of experience in performance marketing (SEM and paid social), with at least 3-4 years in a people management or team lead capacity

• Demonstrated expertise in SEM (search engine marketing) and paid social advertising platforms including Google Ads, Microsoft Search, Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, and LinkedIn

• Track record of effectively overseeing campaigns with annual budgets exceeding $250K USD to drive strong business results

• Proven ability to manage and mentor a team, including hiring and onboarding

• Experience working in an asynchronous or distributed global team environment

• Strong project management skills and comfort working within project management tools 

• Strong problem-solving and time management skills 

• Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results.

• Familiarity with incrementality testing and conversion event implementation and QA

• Experience using AI tools to increase productivity 

• Fluent in English and strong written/verbal communication skills 

• BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. 

As the most-visited real estate platform in the U.S., Zillow helps millions of customers navigate buying, selling, financing, and renting with greater ease and confidence. Our teams in India play a critical role in building and scaling the technology, products, and operations that power this experience.

Whether you’re working in tech, operations, or shared services, you’ll collaborate with global partners to solve meaningful problems and help more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the U.S.. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, maternity status, HIV status, or veteran status. Reasonable accommodations will be provided to candidates with disabilities, in accordance with applicable policies.