Marketing & Franchise Development Manager (Temporary)

Job Title:

Marketing & Franchise Development Manager (Temporary)

Requisition ID:

R027458

Job Description:

Job Title: Marketing & Franchise Development Manager (Temporary)

Reporting To: Sr. Director, Consumer Products

Department: Consumer Products

Location: Santa Monica, California

Your Mission

As the Marketing & Franchise Development Manager, your role will be supporting & driving efforts across our commercial, e-comm & licensing businesses. You will be at the forefront of developing creative and deploying strategies, campaigns & assets globally. This individual will have the opportunity to champion the exciting portfolio of licensed products while implementing creative direction & strategy while delivering both commercial revenue and fan engagement. You will be front and center to driving business for some of the most epic franchises in the video game industry, including but not limited to, Call of Duty, Overwatch, Diablo & many more of our beloved Activision Blizzard IPs.
 

The Marketing & Franchise Development Manager will develop and maintain excellent relationships with internal teams and key stakeholders such as franchise, studio, marketing, creative development, etc. You will have the opportunity to foster & develop relationships with external partners such as agencies, partners & licensees to continue growing our business.

The ideal candidate will be self-motivated with an ability to work not only independently, but also collaboratively. This individual will be an expert at communicating to internal & external teams with the ability to assist with creative development but also possess the ability to influence key programs. This individual will get lots of exposure across many different teams within the company and success will be determined but this candidate’s ability to adapt to ever-evolving product plans, presenting creative solutions for success.

The ideal candidate is a team player that is ready and willing to jump in and own the creative development & marketing efforts for consumer products across the biggest franchises in video games.

This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

Responsibilities:

Marketing Planning & Execution

• Manage marketing relationships with game teams as it relates to Consumer Products & Licensing (CP&L) efforts. Manage communication, execution & support materials between teams to secure & coordinate marketing for top CP initiatives

• Manage franchise-specific marketing programs for CP&L, including social, e-commerce, and other activations.

• Support commercial go-to-market planning and long-lead commercial strategies in partnership with internal & external partners.

• Support AAA licensed partners with strategic marketing alignment. Manage marketing comms & initiatives with approval support.

• Represent & support AAA partner marketing efforts for consumer products across the AB franchise portfolio. Work with category/partner leads & DTC lead to provide marketing support for key partners & initiatives.

• Collaborate with the Director of E-Commerce on DTC stores marketing strategy, calendar & execution. Attend Legends cross functional meetings in collaboration with DTC lead.

Planning & Execution

• Support development of style guides and tool kits for creative development. Possess the ability to think creatively and strategically for tailored asset creation.

• Maintain relationships with key game teams to gather & source creative assets for style guide development.

• Collaborate with product development & category/partner leads to identify upcoming programs to advise creative asset strategies.

• Work with product development to identify & prioritize necessary internal game team approvals on artwork, creative and other marketing assets needed for partner & game team support

Project & Partner Management

• Oversee agency relationships and track and manage marketing/creative budgets

• Track and report on campaign performance, partner engagement and impact metrics for top campaigns every quarter

• Maintain and manage all DLC requests for CP&L initiatives. Assist Sr. Director in evaluating programs impressions and impact.

Call of Duty / Emerging Franchises/ Activision Franchise Coordination

• Participate in planning meetings with category, DTC, and brand teams to integrate consumer products into broader franchise/creative strategies (and vice versa)

• Act as a liaison to assist Consumer Products team members in navigating Activison franchise processes and timelines.

• Partner with key stakeholders on the Call of Duty & Emerging Franchises team. Attend weekly cross functional meetings. Manage development of creative, execution of marketing support, and franchise information needed for consumer products initiatives.

Player Profile

Minimum Qualifications

• Bachelor’s degree required in Marketing, Sales, Business; MBA or equivalent work experience preferred

• 3+ years of Marketing or Creative Management or Sales experience or Digital/Brand Marketing experience at leading consumer packaged goods, licensing or entertainment software company strongly desired 

• Exceptional presentation skills across varying audience from internal teams to Senior Leaders and Retail Customers

• Interest in video games and the licensed consumer products industry preferred

• The ideal individual should be extremely organized and detail-oriented with solid Project Management abilities

• Excellent interpersonal and relationship management skills 

• Ability to conceptualize new creative tool kits aligned with franchise strategies & communicate vision to agencies and partners

• Excellent written and verbal communications skills

• Strong proficiency in MS Excel and PowerPoint

• Ability to own projects from start to finish & be a self-starter. A successful candidate in this position will be able to think dynamically, find creative solutions & foster strong cross-functional relationships

Your Platform

Activision Blizzard Consumer Products Group (ABCPG) drives several hundred million in consumer retail sales annually and manages a first-class ecommerce portfolio, as well as premiere roster of licensees and brand collaborations around the world. With IPs such as Call of Duty, Overwatch, World of Warcraft, Diablo and a robust Esports business, our licensing and merchandising programs drive profitability for the Company, extend brand reach, and deepen fan engagement. To learn more about Activision Blizzard, check us out at www.activisionblizzard.com or on Twitter at @ATVI_AB

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

 

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

 

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $80,800.00 - $149,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.