Lead, French Executive Communications & Creative Writing
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The Opportunity
The Lead, French Executive Communications & Creative Writing plays a key role in elevating WSP’s French-language communications across executive, corporate, and marketing platforms.
This senior individual contributor role blends creative writing, strategic content development and editorial review, and executive communications partnership—all focused primarily on French-language deliverables and mandates. Working from inputs and source materials that may originate in either French or English, this role authors, adapts and reviews high‑impact content in French with sophistication, precision, and cultural fluency.
This person develops impactful, personalized messages for the Executive Leadership Team (ELT), leads French creative concepting for major campaigns, manages French-language deliverables for executive events, and strengthens WSP’s French-language verbal identity as a core member of WSP’s Verbal Identity Council.
With exceptional writing skills, strategic insight, and creativity, this role ensures that WSP’s French-language communications are compelling, consistent, and aligned with the organization’s strategic objectives.
Where Your Ideas Matter – If you're ready to take your career to the next level, this role offers the chance to work on projects that push boundaries and impact communities worldwide. Be part of a team that values your ideas, expertise, and growth.
Your Impact
Executive Communications (President & Executive Leaders)
Serve as the French-language voice for the President and key members of the ELT, developing speeches, talking points, scripts, and high-impact messages that authentically reflect each executive’s unique style, voice and leadership approach.
Author, shape, and adapt communications originating in English into high-quality French content, ensuring alignment in tone, narrative direction, nuance, and intent.
Personalize French-language narratives and executive messages to support visibility, leadership positioning, and key strategic priorities.
Lead the development of French‑language scripts and presentation materials for executive‑focused events, and, where required, provide end‑to‑end communications support—including direct coordination with internal and external partners—to ensure alignment across content, logistics, and delivery.
Creative Development & Campaign Support
Develop original French creative concepts, narratives, and campaign ideas for Global Communications and Global Brand & Marketing initiatives—such as campaign themes, headlines, messaging houses, and program names.
Adapt English concepts, messages, and campaign directions into culturally resonant and compelling French creative executions, ensuring they are not translated literally but reimagined authentically for French-speaking audiences.
Craft, adapt, and refine strategic French-language messaging in support of corporate announcements, internal communications, videos, thought leadership, and executive visibility opportunities, ensuring narrative clarity and alignment with strategic intent.
Lead the production, review, and elevation of high‑quality French creative content for campaigns, editorial storytelling, scripts, and other narrative formats.
Adapt and elevate French‑language versions of sector and business communications materials—such as white papers, reports, technical summaries, and thought‑leadership pieces—ensuring clarity, cultural relevance, and alignment with WSP’s French verbal identity.
Verbal Identity Governance
Serve as the key French-language representative and subject‑matter expert on WSP’s Verbal Identity Council, contributing to both the evolution and governance of WSP’s verbal identity from a French‑language perspective.
Drive the development, adaptation, and ongoing maintenance of French verbal identity guidelines and supporting materials, including playbooks, reference tools, and training resources, to enable consistent and effective use across the organization.
Act as the primary point of contact for guidance and advice on WSP’s French verbal identity, providing editorial direction, interpretation, and recommendations to communications, marketing, and occasionally business teams.
Ensure French‑language materials across campaigns, executive communications, and corporate content align with WSP’s brand voice and French verbal identity.
AI Voice Development & Language Innovation
Serve as the French‑language subject‑matter expert contributing to the development of AI‑powered language agents designed to support WSP’s French executive voice.
Help define, refine, and validate French‑language voice frameworks, exemplars, and editorial guardrails to ensure AI‑generated content authentically reflects the communication style, tone, and narrative of senior executives.
Collaborate with technology teams and global communications partners to guide the development, testing, and deployment of AI‑generated French content, ensuring accuracy, cultural nuance, and alignment with WSP’s French verbal identity.
Provide editorial review, feedback, and iterative refinement of AI‑generated French outputs, supporting continuous improvement cycles and the responsible use of AI in executive communications as required.
Broader French Content Review (As needed)
This person may occasionally review or refine French-language content produced by other teams or individuals across the organization.
This support focuses on clarity, tone alignment, and quality, ensuring consistency with WSP’s French verbal identity.
The skills that set you apart
8–10 years of progressive experience in executive communications, corporate communications, speechwriting, creative copywriting, journalism, or strategic communications, ideally in complex or global environments.
Proven experience writing for senior executives or public figures, with speechwriting experience strongly preferred.
Exceptional French executive writing, editing, and storytelling skills, with impeccable attention to tone, clarity, nuance, and audience. Native‑level French proficiency is required.
Strong English‑language comprehension and synthesis skills, enabling the ability to work effectively from English source materials and collaborate in English.
Demonstrated sound editorial judgment, discretion, and professional maturity required to operate in close partnership with senior executives and represent their voice authentically in French.
Demonstrated creative writing experience applied to campaigns, brand initiatives, or corporate and enterprise‑level narratives, combining strong creative instincts with strategic thinking, cultural fluency, and attention to linguistic nuance.
Experience reviewing, adapting, and elevating French‑language content originating from English, with the editorial judgment to go beyond translation and shape meaning, tone, and intent.
Credible, collaborative, and trusted partner to executives and senior stakeholders, comfortable providing counsel, guidance, and constructive challenge when shaping high‑stakes communications.
Experience coordinating or supporting executive‑level events, visibility opportunities, or high‑profile engagements, with the ability to manage deliverables end‑to‑end when required.
Comfortable operating autonomously in a fast‑paced, global environment, managing multiple complex files with clarity, confidence, and accountability.
Experience collaborating on technology‑enabled or AI‑driven communications initiatives is an asset.
Formal training in French linguistics or a related discipline is considered an asset.
Advanced proficiency in Microsoft 365 (Word, PowerPoint, Outlook, Teams, Copilot).
Why choose WSP?
We exist to shape communities to advance humanity. The brightest engineers, advisors and scientists from across the globe call WSP home.
- Proudly Canadian – we are a Top 100 Employer in Canada for 2026
- A global community of brilliant minds – your next idea, mentor, or opportunity is always within reach.
- Limitless opportunities start here. Whether it’s across the country or around the globe, we’ll help you tailor your role to match your ambition—because your growth drives ours.
- Flexible work, real balance – we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours.
#WeAreWSP
Compensation
BC, AB, SK, NWT & NU: $110,600 – $146,500
MB & ON: $ – $100,900 - $139,000
Atlantic Provinces & QC: $99,900 – $132,700
Disclosure:
The final salary awarded for this role may vary from the above range based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. The wage range provided in this job posting may be subject to change for business purposes.
Make Your Mark with WSP
If you're driven by purpose and impact, we’d love to hear from you. Apply now and take the first step toward a rewarding career with us.
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