Senior Bid Writer - Strategic Bids

The Senior Bid Writer works with bid teams to expertly articulate WSP’s solutions and value propositions, crafting competitively differentiated narratives and ensuring a consistent voice in our submissions. They exhibit a deep understanding of customer drivers, knowing the value sought from procurements and how the proposal will be evaluated. Through a structured process, they work closely with technical leads to plan, develop and refine ‘complete, compliant and compelling’ responses to provide clients with the confidence that our proposals will achieve their objectives.

Our Strategic Bid Team is one of the largest and most respected in the UK, contributing directly to WSP’s reputation as an award winning global professional services firm. Our team is APMP qualified as a minimum and works collaboratively to continuously improve our best-in-industry team. You will bring challenge, creativity and expertise to this evolving capability and champion writing excellence across WSP as a key member of our strategic team.

This is a senior level role within our work winning function, suited to an ambitious individual who brings energy, imagination and drive, with a proven track record of producing high scoring responses on large, complex bids. 

The hybrid role will be based in one of our four key locations: London, Birmingham, Manchester or Bristol, and 
requires some UK-wide travel.  

We offer an attractive benefits package with competitive salary based on experience.

A little more about your role…

• Understand internal and external client requirements in order to lead development of quality solutions and author strategic bids across WSP UK. 
• Lead content planning of key responses to dissect, analyse and fully answer questions, considering client drivers and reflecting our value proposition.
• Develop responses from initial content planning, through drafting and quality reviews to final production and submission. This includes authoring, developing, reviewing new and tailoring existing material.
• Use and develop WSP’s in-house style guidance, mentor bid team members and coach subject matter experts in best practice writing for bids, client presentations and sales collateral.
• Support bid capture, planning, review, governance, feedback and continuous improvement processes as required.
• Build and maintain close links with our network of bid professionals and subject matter experts, identifying and collating areas of best practice, improvement and innovation, and clearly articulate these areas into strategic bids.

What we will look for you to demonstrate…

• Insightful, analytical and articulate, you excel at shaping tailored strategies, narrative approaches and responses that directly address an opportunity’s unique requirements.
• A strong will to win, underpinned by genuine passion for writing and flexibility to work closely with bid and technical experts to conceptualise and develop tailored, strategic responses.
• Understanding and application of bid writing best practice and an appreciation for the full bid lifecycle. Minimum of seven years relevant experience in a similar role.
• Experience of producing bids in markets in which WSP operates, including Transport & Infrastructure, Earth & Environment, Property and Buildings, Industry & Energy, and Defence. 
• An acknowledged bid author with a demonstrable record of success developing solutions and translating them into winning written proposals. 
• Command of written English, with excellent long-form content development, writing, editing and proofreading skills. Able to choose the right approach to develop bid responses to meet client requirements and reflect business capabilities. 
• Ability to build relationships quickly to deliver effective working within newly created bid teams and communicate and influence at senior levels.
• Qualified to degree level in Engineering or other appropriate subject, e.g. English degree preferred; other subjects such as History, Marketing and Journalism or similar considered.