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Sr Demand Generation Manager, Data Cloud
WorkdayUSA, CA, Santa Clara; USA, CA, PleasantonSenior$136,500 - $204,7005-7 years
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We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
The Global COE Growth Marketing team is responsible for go-to-market strategy and execution for Workday's AI products and capabilities. This team partners closely with Product, Sales, and broader Marketing to drive awareness, demand, and adoption of Workday's AI innovations.Within this team, you will sit within the Specialized Products GTM Marketing organization with a specific focus on Workday Data Cloud. You'll collaborate with product marketing, field and digital marketing, SDR/BDR, sales leadership, and technology partners to plan and execute integrated programs that accelerate pipeline and revenue for Data Cloud and related AI-po
About the Role
As Manager, Data Cloud Growth Marketing, you are the primary day-to-day marketing executor for Workday Data Cloud — owning campaign planning, program execution, partner co-marketing, and performance reporting for this product with CIO, CTO, and senior IT personas.
You are highly hands-on and thrive in the work itself — building campaign briefs, drafting emails and content, QA'ing landing pages, managing program timelines, and digging into dashboards to find what's working. You bring strong judgment and initiative, collaborate well across functions, and don't need to be told what to do twice.
Key Responsibilities
Programs Planning & Execution
Translate GTM strategy and product priorities into integrated, full-funnel demand programs — digital, nurture, ABM, events, content syndication, and partner co-marketing — that generate qualified pipeline for Data Cloud.
Build and manage persona- and use-case-based integrated programs targeting CIO, CAO, IT etc.
Own day-to-day program execution: manage timelines, coordinate with agencies and internal teams, QA assets, and keep programs on track.
CIO/IT Audience Expertise
Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt data and AI platforms to shape messaging, content, and campaign strategy.
Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
Collaborate with Sales teams on CIO-targeted plays and outreach.
Partner Co-Marketing
Execute co-marketing programs with Workday's key technology and SI partners for Data Cloud, including joint campaigns, field activations, and co-branded content.
Serve as the day-to-day marketing liaison with partner GTM teams, coordinating on messaging, timing, and shared pipeline goals.
Work with the Partner Marketing and Alliances teams to ensure partner programs are activated effectively and tracked against pipeline targets.
Performance & Optimization
Own reporting and analysis for Data Cloud marketing programs, including partner-sourced and influenced pipeline.
Use performance data to identify what's working, flag issues early, and recommend optimizations.
Share regular updates and insights with the broader team and stakeholders.
Cross-Functional Collaboration
Coordinate across Sales, SDR/BDR, Product Marketing, regional teams, and partners to ensure programs are aligned and executed well.
Maintain clear communication and feedback loops so nothing falls through the cracks.
About You
About You
You are an execution-focused marketer who takes ownership seriously, loves being in the details, and delivers consistently without needing a lot of direction. You're ready to roll up your sleeves on any task — from building a campaign brief to reviewing a partner co-marketing proposal — and you take pride in the quality of your work.
You also:
Have direct experience marketing to CIO, CTO, and senior IT decision makers — you understand how these buyers think and how to reach and engage them effectively.
Have hands-on co-marketing experience with technology or SI partners, and know what it takes to build programs that generate real pipeline.
Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
Bring a test-and-learn mindset, handle ambiguity well, and always have a bias for action.
Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
Basic Qualifications
5–7 years of B2B marketing experience, with a focus on demand generation, integrated campaigns, and/or field/regional marketing for enterprise technology.
Demonstrated experience marketing directly to CIO, CTO, or senior IT decision makers, owning messaging, campaigns, or content for this audience.
Proven hands-on co-marketing experience with technology or SI partners, including building joint campaigns, field programs, or co-branded content.
Experience working with or marketing data platforms, analytics, and/or AI/ML products (or adjacent cloud/enterprise technologies).
Other Qualifications
Strong written and verbal communication skills, with the ability to simplify technical topics (data, AI, architecture) for business and executive audiences.
Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Santa Clara
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
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Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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