Specialist, Web & Digital

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

Specialist, Web and Digital

 

Position Summary

 

The Specialist, Web and Digital supports the execution and optimization of the Firm’s digital platforms, with a primary focus on the website and digital products. The role combines web operations, content publishing, search optimization, and analytics support to deliver engaging, high-quality digital experiences. Working collaboratively with internal teams and vendors, the Specialist helps improve user experience and overall website performance. The role also assists with content modelling and governance, user experience improvements and pre-migration activities that prepare the Firm for future platform evolution.

 

Responsibilities

 

Platform Operations & Content Workflow

¨  Execute content updates and enhancements within the CMS, ensuring accuracy and adherence to best practices.

¨  Apply strong content authoring practices, including formatting, structure, and usability.

¨  Support structured content, templates, and reusable components.

¨  Identify opportunities to improve content clarity, layout, and user experience.

¨  Monitor site performance and escalate issues related to site health and usability.

¨  Support intake and execution of web requests.

Content, Migration & Digital Transformation Support

¨  Support content audit, inventory, cleanup, and migration readiness activities.

¨  Prepare, validate, and QA content, metadata, and taxonomy for migration into the CMS.

¨  Assist with mapping legacy content to new templates, components, and structured content models.

¨  Partner with stakeholders and vendors to support migration testing, issues resolution, and content validation.

¨  Document migration processes and contribute to continuous improvements in content publishing and governance.

Search, SEO & AI-Driven Discoverability

¨  Support optimization of site search (e.g., SearchStax, Moz).

¨  Assist with metadata, tagging, and content structure improvements.

¨  Implement SEO updates provided by internal or external stakeholders.

¨  Assist with improvements to usability, accessibility, and performance.

Analytics & Tracking Support

¨  Assist with tracking content, social media, and SEO performance.

¨  Pull and organize digital marketing reports.

¨  Support project coordination and digital workflow management.

¨  Maintain organized campaign and content documentation.

 

Qualifications

 

¨  3–6 years of relevant experience

¨  Experience with CMS platforms (Drupal, Contentful, Contenstack)

¨  Experience with content authoring and publishing, with an understanding of how content structure impacts user experience

¨  Experience with Google Tag Manager (GTM), Google Analytics (GA4), and analytics concepts (preferred)

¨  Experience with enterprise search tools (e.g., SearchStax) (preferred)

¨  Understanding of SEO, metadata, and structured content

¨  Exposure to modern CMS approaches (e.g., hybrid/headless)

¨  Exposure to UX, accessibility, or performance optimization (e.g. Siteimprove)

¨  Strong attention to detail and ability to manage multiple tasks in a fast-paced environment

¨  Ability to work cross-functionally with technical and non-technical teams

 

Reports to:

 

¨  Senior Manager, Web and Digital

This role reports to

Senior Manager, Web & Digital

Equal Opportunities

White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.
 
If you require assistance and/or adjustment to participate in our application and/or interview process, please email us. We will be happy to work with you.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.