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Content Marketer
WebMD (Healtheon)Bengaluru, KA, India
Apply About the Company:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
FindLaw is the leading provider of online legal marketing services, widely recognized and trusted by legal professionals, consumers, and businesses. We empower our audience with comprehensive legal resources through our public and private online portals and FindLaw publications. Our platforms offer engaging, relevant, and credible legal information, personalized tools, and access to professional legal communities.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For company details visit our website: www.findlaw.com / www.internetbrands.com
Education: Bachelor’s degree in English, marketing, communications, journalism, or related field
Position Requirements:
- Strong content writing and editing skills
- Strong research and fact-checking skills
- Basic understanding of SEO and digital content best practices
- Ability to manage multiple assignments and deadlines
- Strong written and verbal English communication
- Proficiency with Microsoft Office or Google Suite and basic content tools
- Experience writing legal or law firm content is a plus
- Familiarity with AP Style and editorial standards
- Experience writing content for U.S. audiences is a plus
- Ability to switch between British and American English
- Familiarity with Content Management Systems (CMS) such as WordPress is good to have
- Experience collaborating with editors and cross-functional teams
- Exposure to AI-assisted content tools such as ChatGPT, Gemini, or Claude
- Experience in guiding teams on integrating AI-assisted workflows into writing processes to enhance productivity, accuracy, and efficiency.
- Basic knowledge of legal terminology and content strategy or analytics tools is good to have
- Strong attention to detail, creativity, adaptability, and the ability to work under tight deadlines.
Role & Responsibilities:
- Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.
- Conduct content inventories of client assets and use analytic tools to produce recommendations and strategic solutions meant to refine or improve the client’s website presence.
- Work as part of a team, completing varied work assignments, collaborating with others, and communicating work status.
- Ensure that content complies with internal standards and practices, industry standards, and corporate policies.
- Ensure that content projects meet established deliverable timeframes and quality expectations.
- Maintain proficiency in company business systems including content management, workflow management and time tracking systems.
- Research and write content that complies with internal best practices, industry standards and corporate policies.
- Edit or revise content based on internal or external feedback.
- Stay current on AI trends: Keep up to date with the latest advancements in AI writing technology and ethical best practices for its use.
- Generate and produce content: Use generative AI tools to produce first drafts, outlines, marketing copy, and articles efficiently.
- Optimize and refine AI outputs: Critically evaluate, edit, and fact-check AI-generated text to enhance accuracy, originality, and overall quality.
- Develop effective prompts: Master prompt engineering to guide large language models (LLMs) and produce high-quality, targeted content that requires minimal revision.
- Maintain brand consistency: Adapt AI-generated content to match our specific brand voice, style, and terminology to ensure a cohesive and on-brand message.
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