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Trainee Content Analyst
WebMD (Healtheon)Bengaluru, KA, India
Apply About the Company
FindLaw and Martindale-Avvo— owned by Internet Brands—are industry leaders in delivering comprehensive digital marketing solutions for the legal community across the United States.
FindLaw (http://findlaw.com/) and Martindale-Avvo (MAC) (https://www.martindale-avvo.com/) offer comprehensive digital marketing and client development solutions for the legal industry. FindLaw is the U.S.’ leading source of online legal information, providing law firms with expertly designed websites that attract high-value clients and strengthen existing relationships. Attorneys also benefit from enhanced visibility through listings on FindLaw.com, the world’s most-visited legal information portal. Complementing this, Martindale-Avvo delivers a full suite of services including lead generation, reputation management, and targeted digital marketing, all supported by a trusted network of legal brands that make it easier than ever for potential clients to find and connect with qualified legal professionals.
Overview:
We are seeking a Digital Marketing professional responsible for planning, executing, and optimizing paid social campaigns while managing content initiatives. The role will focus on strategy development, Facebook & Paid Social campaign management, performance evaluation, and content-driven marketing initiatives.
Minimum Qualifications:
Any Bachelor’s degree, or equivalent hands-on experience
Key Responsibilities:
- Strategy & Pre-Approval: Present campaign proposals including targeting, creatives, timelines, and KPIs.
- Manage campaigns through Facebook Business Manager and Ads Manager.
- Monitor campaign performance and key metrics.
- Evaluate social ad performance and provide actionable insights.
- Coordinate and manage blog content strategy.
- Ensure SEO-friendly blog posts aligned with campaign objectives.
- Strong attention to detail for content proofreading and data discrepancy identification
- Excellent written communication and organizational skills; capable of creating and reviewing attorney profile content
- Collaborative team player with a proactive approach to problem-solving and process improvement
- Partner with stakeholders to facilitate product upgrades and customer transitions.
- Deliver regular reports on renewal and upgrade status to management.
- Collect stakeholder feedback to identify inefficiencies and gaps in the order and renewal workflows.
Knowledge/Skills Needed:
- Excellent written and oral communication skills in U.S. English
- Strong attention to detail. Strong organization, project management and time management skills.
- Works well in a team environment, embraces change and is highly adaptable
- Candidates should be flexible to work on rotational shifts.
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