Social Media Manager (12 Months Fixed Term Contract)

 Your New Role

Social Media Manager | HBO Max ANZ  

Welcome to Warner Bros. Discovery… the stuff dreams are made of. 

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… 

From brilliant creatives to technology trailblazers, across the globe WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. 

Summary

Your role as Social Media Manager will be to drive the D2C social strategy (and its platforms) for the HBO Max ANZ brand. 

You will be responsible for overseeing the social media interactions with our viewers by implementing social content strategies, analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build our community online and deliver maximum awareness of our brand and content pillars. 

This role will report to the Head of Social for the Streaming division of WBD ANZ.  

The Job

Reporting to the Head of Social, this role will drive the HBO Max brand and content social marketing strategy and implementation of that strategy across Australia and New Zealand.  

The Daily

• Drive the daily execution of our always-on social strategy for the HBO Max Streaming platform. 

• Develop and maintain a social content calendar and communicate plans with key stakeholders across production, content, marketing, PR, franchise and consumer products. 

• Work with our in-house social team, and external agencies to build social promotions for priority titles  

• Collaborate with international and territory marketing and publicity teams to support key comms beats and align on broader strategies that span across regions. 

• Originate and develop the creation of social creative assets alongside the Content Producers.  

• Responsible for the review and approval of all social assets including video, photos, post copy, etc. for accuracy, grammar, tone, etc. 

• Pitch innovative ideas for expanding social promotions across new and emerging platforms. 

• Timely delivery of post campaign analysis to key stakeholders, including results, key learnings and recommendations. 

• Monitor industry trends and report on best practices. 

The Essentials

•  5+ years’ experience in social media marketing, ideally within an entertainment, D2C or consumer marketing company.   

• You have a deep knowledge of social media platforms and the unique differences between each. You are familiar with the Australian social media landscape, with Australian audience behaviors and know what makes for a successful content strategy. 

• You have a track record of strategizing and executing buzz-worthy social campaigns that drive awareness and engagement, as well as measuring performance and reporting results. You are someone dedicated to analysing growth through metrics but also able to think creatively. 

• You are an internet native who has a pulse on digital trends and emerging platforms. You have a deep familiarity with internet trends, lingo and nuances of communicating online. 

• Experience using social media publishing and reporting tools (Sprout) and project management tools (Monday.com). Experienced in project management, able to manage multiple projects at a fast pace and high volume. 

• Proficient with photo and video software editing tools including but not limited to Premiere Pro, Photoshop, Illustrator, InDesign, FinalCut Pro, Canva, CapCut.  

• Impeccable communication skills with keen attention to detail. Outstanding presentation skills, savvy in building presentation decks and visualizing proposals. 

• Excellent interpersonal skills; dynamic personality, adaptable, a high degree of professionalism. 

• A team player able to work with colleagues across multiple locations & time zones.

• Able to work readily and easily with many different personalities in a highly matrixed and international structure.  

• Ability to thrive in an ever-changing digital environment, comfortable working well under pressure and has the flexibility to adapt quickly. 

• A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends with excitement for WBD content and product.