Senior Insight analyst

Senior Insight Analyst

Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captify’s AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captify’s exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the world’s biggest brands.

 

ROLE OVERVIEW
The Insight Analyst helps turn consumer intent data spanning search, AI and beyond into clear, commercially relevant stories that inform marketing strategy and demonstrate media impact. This is a client-facing role for someone with a strong foundation in AI and analytics, a talent for storytelling, and a genuine curiosity about consumer behaviour, what drives effectiveness, and the “why” behind the numbers. They will support and own insight projects from end to end, partnering with internal stakeholders across commercial, product, marketing and customer success teams, using the latest AI capabilities alongside established SQL & Python approaches to deliver actionable recommendations.

 

KEY RESPONSIBILITIES

• Turn Data into Clear, Compelling Stories: Translate search, LLM, audience and campaign data into persuasive, insight-led narratives for clients and internal teams. Your
  work will help shape marketing strategy, strengthen recommendations and create compelling narratives that connect clearly to action.
• Evaluate Marketing Performance and Impact: Analyse digital media campaign effectiveness with a focus on ‘why’, not just ‘what’. Deliver action-oriented recommendations that help clients optimize strategy, improve performance and understand the value of their media investment.
• Be a Trusted Partner: Serve as a point of contact for internal stakeholders and external clients, helping them understand performance, insight-led opportunities, and the context
  behind the numbers. Bring confidence, curiosity and commercial awareness to business questions and recommendations.
• Support Insight Projects from Brief to Delivery: Contribute across the full project lifecycle, from interpreting briefs and shaping hypotheses to exploring data, developing the story and delivering polished outputs for clients and commercial teams.
• Advance Innovation: an entrepreneurial mindset is essential as we leverage frontier AI capabilities to drive insight innovation and operational efficiency across the business.

WHAT YOU NEED TO BE SUCCESSFUL (Essential Skills & Experience)

• Relevant Industry Experience: 2-4 years of professional experience in an insights, strategy, analytics, or consumer research role, ideally within a media agency, adtech, publisher, or in-house marketing / consumer insights team. 
• Ad Industry & Measurement Knowledge: Strong understanding of the digital advertising ecosystem, media landscape and campaign measurement fundamentals: including performance KPIs, brand lift, testing approaches and how to evaluate marketing effectiveness.
• Data Storytelling: Ability to turn raw, complex data into compelling and commercially relevant stories that lead to action. You know how to build a presentation with a strong
  narrative, not just a collection of charts.
• Client-Facing Communication: Outstanding verbal and written communication skills, with the confidence to convey information empathetically and decisively.
• Analytical Mindset: A thoughtful, problem-solving mindset with genuine curiosity about people, markets and uncovering the behaviours driving the data.
• Technical Foundation: AI: A forward-looking approach to AI within an enterprise environment. The right candidate can demonstrate the effectiveness of AI as a working delivery partner; not just a chatbot.
• Data Analysis: Strong quantitative skills with the ability to identify meaningful patterns and trends, spot anomalies and errors, and connect concise findings to meaningful business outcomes.
• SQL: Foundational knowledge of SQL is highly desired to support ideation and code debugging.

DESIRABLE SKILLS & QUALIFICATIONS

• Interest in coding, particularly Python and advanced SQL, to support automation and innovation initiatives.
• Experience with Databricks or similar cloud-based data workspace platforms Interest in building smarter, more efficient tools by applying AI to improve agent or research workflows, insight generation and data storytelling in a marketing and media environment.
• Strong interpersonal and presentation skills, and the ability to thrive in fast-moving environments.