B2B & Trade Project Manager

Marketing activations of our brands:  You are responsible for planning and setting up marketing actions/campaigns focused on activating our brands and offer on all our B2C platforms 

Co-define the planning with your marketing & planning colleagues, whilst having an international vision for each brand (keeping in mind benchmarks & specificities of each local platform)

Brief & collaborate with different stakeholders (brands, design, CRM, B2B colleagues…) on your actions to collect all you need 

Implement (trade) animations and thematic campaigns and coordinate with other teams to implement other actions (adhoc communication, merchandising, etc.) 

Analyze the results of your campaigns, do the required reporting & use these learnings going forward

Perform market trend analysis to understand market & brand dynamics that could be relevant for your business/ product category

Strategic brand development: You support the business to further develop our strategic accounts 

Develop annual plans for our strategic brands addressing both brand and Veepee challenges

Collaboration with commercial  teams: You are the partner for commercial teams (of your vertical and/or business) to support them & their brands with their marketing needs

Collaborate with commercial teams across countries to ensure brand plans are prepared, executed and communicated 

Be the spokesperson of marketing towards your commercial teams on general marketing topics (Value proposition, Market Insights, Pink Box, etc.)

Collaboration with marketing teams:  You collaborate closely with your marketing colleagues to ensure all actions are coordinated and fit the full platform 

Collaborate closely with your colleagues of the B2B & Trade team to optimize the balance between verticals and businesses 

Guide & coach our more junior B2B & Trade colleagues to develop their skills and improve performance

Collaborate closely with your colleagues of the CRM team to execute brand activation plans (e.g. coordination of adhoc communication, translations, etc.) 

Collaborate closely with your colleagues of the Projects team to align planning and execution of campaigns/projects 

Collaborate with other marketing teams to optimize planning, ensure operational excellence and working as efficiently as possible as a team

Give support to other teams for translation needs