Associate Social Media and Content Manager

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States.  Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE:  Full-Time In-person

LOCATION: Farmers Branch, TX

HOURS: Monday-Friday 8 AM to 5 PM CT

HOW YOU’LL MAKE AN IMPACT

We're looking for a social-first storyteller who understands how brands are built through authentic content—not just campaigns.

In this role, you'll work closely with the marketing team to help bring our social media strategy to life by creating compelling, platform-native content that connects with coaches, athletes, teams and sports communities. You'll support the execution of social-first campaigns by capturing real moments in the field, developing creator and UGC content, producing engaging short-form video, and uncovering authentic stories that strengthen our brand.

This isn't a role for someone who simply schedules posts.

We're looking for someone who lives and breathes social media, stays on top of emerging trends, understands sports culture, and can turn ideas into content quickly. You'll concept, shoot, edit, publish and analyze content while collaborating with marketers, designers, photographers, athletes, customers and partners.

You'll play an important role in building a modern content engine fueled by creator content, UGC, event coverage, behind-the-scenes storytelling and social-first campaigns—all while helping execute and evolve our growing social presence.

WHAT YOU’LL DO ON A DAILY BASIS

Social-First Campaign Development

• Translate integrated marketing campaigns into platform-native social content.
• Contribute social-first ideas during campaign planning to help shape platform-native content.
• Support channel-specific content plans across Instagram, TikTok, YouTube Shorts, Facebook and emerging platforms.
• Think beyond campaign assets by identifying opportunities for additional social storytelling.

Content Creation

• Concept, storyboard, shoot and edit short-form content from start to finish.
• Capture authentic moments at customer events, tournaments, product launches, photo shoots and internal events.
• Create engaging Reels, TikToks, Stories, behind-the-scenes content, interviews and documentary-style storytelling.
• Confidently film with mobile devices while understanding lighting, framing and audio.
• Create, edit and publish real-time social content around live events and trending moments using mobile and desktop editing tools.

Creator & UGC Development

• Source and coordinate authentic customer content from coaches, athletes and schools.
• Build relationships with creators, ambassadors, customers and influencers.
• Manage content requests and creative briefs with creator partners.
• Help scale a repeatable UGC program.
• Coordinate content collection before, during and after events.
• Repurpose creator content across multiple marketing channels.

Trend Spotting & Culture

• Stay immersed in sports culture, internet culture and emerging social trends.
• Identify new formats, creator trends and platform features before they become mainstream.
• Bring fresh ideas to the team every week.
• Recommend opportunities to capitalize on timely sports moments and cultural conversations.

Community Storytelling

• Find compelling stories across athletes, coaches, schools, colleges, clubs, partners and employees.
• Create content that showcases real people and authentic experiences.
• Help build deeper emotional connections with our audiences through storytelling.

Performance & Optimization

• Monitor content performance and engagement.
• Use platform insights to continuously improve creative.
• Test new formats, hooks, editing styles and posting strategies.
• Help identify what resonates with different audiences.
• Assist in organizing content libraries and footage for future campaigns.

QUALIFICATIONS:

KNOWLEDGE/SKILLS/ABILITIES

• 2-5 years of experience creating social media content for a brand, agency, media company or creator.
• Demonstrated experience creating content from concept through publishing.
• Strong portfolio showcasing short-form video and social storytelling.
• Excellent mobile photography and videography skills.
• Proficiency with CapCut, Adobe Premiere Pro, Adobe Creative Suite, or similar editing platforms.
• Experience creating content for Instagram, TikTok, YouTube Shorts and emerging platforms.
• Strong copywriting skills for captions and social storytelling.
• Comfortable working both independently and collaboratively.
• Ability to manage multiple projects in a fast-paced environment.
• Willingness to travel for events, customer visits and content shoots.

EDUCATION/EXPERIENCE

• Experience helping build or grow a social media brand from the ground up.
• Experience creating UGC or influencer campaigns.
• Passion for sports and grassroots athletics.
• Strong understanding of social media analytics and optimization.
• Experience working with athletes, coaches, teams or sports organizations.
• Comfort being both behind and in front of the camera when needed.

OUR EMPLOYEES ENJOY

• Growth: Ongoing development and advancement opportunities within Varsity Spirit and across our brands.
• Benefits: Comprehensive health benefits for you and your family.
• Environment: A remote, collaborative, and fast-paced working environment.

PHYSICAL REQUIREMENTS  

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.