Field Sales Professional - Richmond, VA

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States.  Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full-time Hybrid - Must live and travel 2-5 days per week in the territory.

COMPENSATION:

The base draw range for this job is $60,000-$70,000 annually plus the possibility of additional performance-based incentives.  The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market. 

LOCATION DETAILS: Richmond, VA

• This job operates in a hybrid environment between a home office, school, community, and event environments (home office and field-based position).

• Territory sales - must currently reside in/near the location full-time to manage local client relationships and maximize sales opportunities.

WORK HOURS: Hours may vary based on the customer's needs. Evenings and weekends may be required.

TRAVEL REQUIREMENT: Travel is primarily local to schools and organizations within the territory (2-5+ days a week) although some out-of-the-area and overnight travel may be expected.

HOW YOU WILL MAKE AN IMPACT 

The Field Sales Professional will make an impact by serving as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory. This role drives full-cycle sales execution—from proactive prospecting and lead generation to account management and post-sale service—while delivering best-in-class support that simplifies operations for coaches and program leaders.

By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business. Through consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards, this individual will position BSN Sports as the trusted, long-term partner for athletic programs at every level.

WHAT YOU WILL DO 

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.

• Generate revenue and meet sales/growth targets.

• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.

• Resilience to handle rejection and the persistence to turn challenges into opportunities.

• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.

• Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...

• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.

• Manage your account list and travel on location within your assigned territory.

QUALIFICATIONS 

KNOWLEDGE/SKILLS/ABILITIES

• Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.

• Must possess excellent problem-solving, organizational, and multi-tasking skills.

• Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.

• Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.

• Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.

• Cultivate an in-home office environment that is distraction-free

EDUCATION/EXPERIENCE

• 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.

• Associate’s degree or equivalent work experience but a bachelor’s degree is preferred

• Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

PHYSICAL REQUIREMENTS  

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    

• This job operates in a hybrid environment between a home office, school, community, and event environments. Prolonged periods of sitting, standing, bending, lifting, and driving will all occur on a regular basis.   

TEAM PERKS 

• Fulfilling work that presents new challenges and exciting opportunities every day of the week.

• Unlimited commission potential from day one.

• Comprehensive sales training program.  

#LI-SD1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.