Senior Manager, Communications Strategy - Employer Brand

Core Responsibilities

• Hires, evaluates, and supervises crew. Develops and retains top talent; provides coaching and career development to sustain a high-performing, future-ready team.

• Sets strategic direction and leads the development of integrated communications strategies to enable strategic business outcomes. Sets vision and guides multi-level teams, ensuring alignment with enterprise priorities and adapting plans as needed.

• Translates enterprise and business strategies into messaging and content, personally crafting narratives for complex topics and executive audiences. Oversees messaging consistency and alignment with Vanguard’s positioning and key themes.

• Protects and advances Vanguard's reputation through all communications across channels and platforms (e.g. earned media, social media, owned channels, etc.). Anticipates risks, balances risk/reward, and proactively sources and delivers strategic, business-critical communications.

• Drives the impact of collective communication strategies, ensuring execution of all phases—conception, implementation, and measurement. Partners closely with senior leaders (C-suite-level) to advise and influence decisions at the highest levels.

• Serves as Vanguard's authority on industry best practices and emerging trends, introducing innovative tactics and concepts to elevate communications. Balances external practice with internal brand and culture.

• Strengthens relationships with key influencers, executives, journalists across top-tier and trade outlets, and agency partners—leveraging a robust internal and external network to shape narratives and secure impactful coverage.

• Leads the development and oversight of practice area measurement framework tied to goals and KPIs, partnering closely with internal centers of excellence and analytics teams to enhance impact. Provides consistent transparency and accountability to managers and business partners.

• Participates in special projects and performs other duties as assigned.

Qualifications

• Minimum eight years related work experience, with at least five years in communications and PR preferred.

• Prior experience leading communication strategy teams/organizations dealing with employer brand-related issues and topics.

• Strong media relations experience is preferred.

• Proven track record of people leadership, influence, and enterprise impact preferred.

• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.