Senior Lifecycle Marketing Manager, Activation

The Team: 

Upstart’s Growth Marketing team drives scalable, data-driven customer acquisition across our lending products. We design, execute, and optimize media strategies that connect consumers to credit at the moments that matter most.

As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans. You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan. Your primary levers will be email, SMS, push, and VoApps (ringless voicemail).

How you’ll make an impact

• Drive growth from new and existing customers via the ideation,
  launch, and optimization of omni-channel journeys
• Responsibility for E2E execution of said journeys, including
  business strategy definition, creative strategy, success metrics,
  and read-out of results
• Bridge the gap between a technical development teams,
  product, and a strategic marketing team by creating detailed
  requirements for projects, like audience criteria and if/then logic
• Size and estimate potential project impact on CAC, revenue,
  and other KPIs
• Help build and execute against a hypothesis-driven testing
  roadmap for owned journeys
• Identify cross-functional opportunities to improve the customer
  lifecycle, and provide strategic and operational leadership to
  those projects
• Uplevel the team’s processes and documentation of journeys
• Maintain and improve reporting dashboards, in partnership
  with Analytics
• Partner with Creative team to build visually seamless, highly
  engaging touchpoints 
• With the wider business, share plans, results, learnings, and best
  practices
• Serve as a CRM and lifecycle marketing subject matter expert
  on the Growth team

What we are looking for:

•  4+ years experience in lifecycle marketing
• A proven track record at driving measurable results toward KPIs
•  Ability to pull and translate complex data results into actionable,
  revenue-driving insights with minimal assistance
• Advanced skill in spreadsheet tools and familiarity with BI tools
  such as Looker or Mode
• A strong understanding of statistical testing principles within
  CRM
• Demonstrated success in managing complex cross-functional
  projects with business, technical, and creative stakeholders
• A self-starter who sees challenges as opportunities and is a
  creative problem-solver
• Hands-on experience in Iterable is a must
• Excellent written and verbal communication skills
• Highly driven and results-oriented work ethic
• Experience with SMS and/or mobile push strongly preferred
• Bonus if you’ve worked with a CDP (we use HighTouch)

Position location Remote 

Time zone requirements The team operates on the East/West coast time zones. 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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