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Role Title: Personal Care Global Social Influencer Strategist
Location: 100VE, Blackfriars, London
About Personal Care
Personal Care is a highly successful business with much loved deodorant, skin cleansing and oral care brands including our 8 power brands Dove, Dove Men+ Care, Rexona, Lux, Axe, Lifebuoy, Pepsodent and Close-Up. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.
Through our Personal Care brands, we’re taking action to drive positive change. We are advocates for new policies, laws and social norms that will promote inclusion, health and wellbeing for all members of society. With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. So that people and the planet can thrive together.
Personal Care Integrated Brand Experiences Team
The Integrated Brand Experiences team is a central team that leads Personal Care Marketing Transformation across 8 power brands. The team partners with global brand teams and the Business Unit/Country marketing teams to design and deploy our ‘many-to-many’ marketing model. This includes culturally relevant media partnerships, social, influencer and creator strategy and execution, plus a talent and technology powered content infrastructure (powering an “always active” content engine).
Personal Care has a connected, high energy culture where people genuinely care about each other, our brands, and the impact we create in the world. We win together with a high-performance mindset combining creativity and curiosity, giving people the freedom to think boldly, move fast, and grow our brands. As part of this, the Media & Influencer team plays a critical leadership position in delivering our new marketing model. You will be a strategic thought leader and hands‑on practitioner, deeply embedded in culture, platforms, and audience behaviour, and trusted to pioneer new social and influencer marketing power models for the future.
Key Responsibilities
Strategy & Leadership
Develop and deliver the global Personal Care influencer and creator strategy, supported by clear toolkits and frameworks that enable consistent execution at scale.
Shape forward‑looking strategies by analysing platform trends, audience behaviour, and cultural moments to uncover new opportunities for the business.
Act as a global thought leader, setting the agenda for influencer and creator marketing excellence across brands and markets.
Learning, Capability and Enablement
Develop, pilot, and scale new influencer and creator innovations, spotlighting standout local work and translating it into repeatable global models.
Partner closely with global brand teams and market influencer specialists to define optimum strategies aligned to brand objectives.
Deliver recaps, learning agendas, and best‑practice sharing to ensure continuous optimisation across all influencer and creator activity.
Lead onboarding and training for new influencer specialists and, at times, upskill broader marketing teams on effective influencer and creator marketing.
Partnerships, Measurement & Governance
Partner with Procurement and Brand teams to define, manage, and evolve the Personal Care influencer agency ecosystem, supporting markets in identifying and managing local specialist agencies
Work closely with CMI team to develop clear, repeatable methodologies to assess performance, impact, and effectiveness across influencer and creator programmes.
Partner commerce and media teams to fully integrate influencer marketing across the consumer journey (includes aligning influencer strategies with paid media planning, social commerce, and retail priorities).
Collaborate with entertainment and partnerships teams to drive influencer and creator strategies for major cultural and sporting moments, including opportunities with key partners like Netflix and FIFA, plus other global tentpole opportunities.
All About You
Must have experience in leading influencer marketing for global brands (either in-house, large agency or platform).
A proven strategist and thought leader, able to create compelling points of view that inspire adoption and action across senior stakeholders.
A true social, influencer, and creator pioneer with a passion for learning, anticipating cultural and platform shifts, and shaping what’s next.
A commercially minded “doer” who balances bold thinking with delivering tangible business results.
A collaborative leader who thrives in cross‑functional environments, bringing together brands, markets, agencies, and specialist teams.
Deep passion for culture, communities, and creator ecosystems.
Confidence to operate autonomously in a fast‑paced, global environment.
Key Skills & Experience
Strategic thinking and planning.
Excellent Senior Stakeholder management with proven experience within a large organisation, platform or large agency.
Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and influencer and community management tools (e.g. Traackr, CreatorIQ, Meltwater etc..)
Excellent communication and presentation skills, both written and verbal. Clear understanding of the requirements and demands of an international role.
Team player. Keeps a balance between personal accountability and delivery through teamwork.
You are required to be able to travel to the office a minimum of three days per week.
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).