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Job Title: Home Care Fabric Cleaning Lead - UKI
Location: Sunlight House, Kingston
ABOUT THE ROLE
This is a rare opportunity to lead one of the most important growth engines in Unilever Home Care UKI. Fabric Cleaning is our largest category in the UK and home to two iconic, much-loved brands: Persil and Surf. As Senior Marketing Manager, you will own the growth agenda for these brands, bringing together the magic of brand building, creativity, cultural relevance, science and consumer desire with the discipline of sharp portfolio choices, brilliant execution and clear P&L accountability.
Persil is the UK’s leading Fabric Cleaning brand, built on the globally recognised Dirt Is Good platform and trusted by millions of households for superior cleaning performance and purposeful brand building. Surf is the UK’s leading fragrance-led laundry brand, known for its sensorial experiences, strong value proposition and distinctive, playful personality that connects with consumers emotionally.
You will lead a high-value, high-visibility portfolio at a pivotal moment: accelerating the next phase of the Wonder Wash platform, strengthening the core equity of Persil and Surf, and unlocking category growth through distinctive innovation, unmissable brand experiences and disciplined commercial choices. The ambition is clear: build brands consumers desire, create experiences people remember and deliver innovation that converts into measurable P&L growth.
This is a senior leadership role with significant exposure to UKI Home Care leadership, European Business Unit teams and Global Brand teams. It is ideal for a commercially sharp, consumer-obsessed and entrepreneurial marketing leader who can balance big brand ambition with rigorous execution, inspire a team and make a visible impact at scale.
WHAT YOU WILL DO
Deliver profitable portfolio growth: Own the growth agenda for Persil and Surf, setting the strategic direction for the Fabric Cleaning portfolio and delivering measurable performance across market share, turnover, mix, margin, profitability and brand health.
Build brands that create desire: Bring the magic of Persil and Surf to life through distinctive positioning, culturally relevant communications, memorable consumer experiences and brand propositions that strengthen equity and convert consumer desire into business growth.
Shape innovation and brilliant execution: Lead the innovation and renovation pipeline from strategy to launch, making disciplined choices on where to play, how to win and where to invest, while partnering with Sales, CSP, Category, Shopper, CMI, Finance and NRM to turn brand strategy into brilliant customer, channel and in-market execution.
Lead with senior influence and business impact: Influence stakeholders across UKI, Europe and Global teams, embed the UK growth agenda into broader business priorities, and create the alignment needed to move fast and deliver at scale.
Lead the team and culture to win: Lead, coach and develop a high-performing team with clarity, energy and ownership, creating a culture that combines entrepreneurial pace, consumer obsession, creative ambition and the discipline to deliver brilliant execution.
TEAM LEADERSHIP
Lead a team of 2 Brand Managers and 4 Assistant Brand Managers with clarity, pace and ambition.
Create a high-performance culture where people feel empowered, stretched and supported to do their best work.
Develop future marketing leaders through coaching, feedback, clear priorities and strong functional capability building.
KEY PARTNERSHIPS
UKI Home Care Marketing Leadership Team
Digital Marketing, Media & Commerce teams
Sales, Customer Strategy & Planning, Category Management and Shopper Marketing teams
CMI, Finance, Net Revenue Management, R&D, Supply Chain & Legal
Creative, media, PR, influencer and activation agency partners
European Business Unit and Global Brand teams
WHAT WE ARE LOOKING FOR
Strong brand leadership experience: A solid track record in brand management, marketing or commercial roles within FMCG, consumer goods or another fast-paced consumer environment, with experience managing brands, categories or portfolio priorities.
Experience delivering growth: Evidence of contributing to measurable business results across brand growth, market share, turnover, mix, margin and brand health.
Commercial and P&L understanding: Confidence working with commercial performance, including revenue, margin, pricing, investment choices and portfolio trade-offs that support profitable growth.
Brand plans and innovation roadmap: Experience contributing to brand strategy, brand plans and innovation roadmaps.
Brand-building communications and experiences: Ability to brief and shape communications that build brands strongly and keep them close to consumers, combining the magic of creativity, cultural relevance and consumer desire with the discipline of clear objectives, sharp strategy and brilliant execution.
Strong executional discipline: Ability to move from strategy to strong in-market execution with pace, clarity and rigour, using data and learning loops to optimise performance.
Stakeholder influence: Strong influencing skills, with the ability to align cross-functional teams across a matrix organisation, including Marketing, Sales, CSP, Category, Shopper, CMI, Finance, NRM, R&D and Supply Chain.
People leadership and talent development: Experience leading, coaching or developing teams, creating clarity, ownership and energy while supporting future marketing talent.
Magic and discipline mindset: A marketer who can combine creative ambition, consumer obsession and cultural relevance with disciplined decision-making, commercial focus and a strong bias for action.
WHY JOIN US?
Lead some of the UK’s most iconic and trusted laundry brands at scale.
Shape the future of a major category with real strategic ownership, senior visibility and meaningful business impact.
Work at the intersection of brand building, consumer experiences, innovation and commercial growth.
Collaborate with talented teams across UKI, Europe and Global networks.
Lead and develop a strong team while growing your own leadership profile in one of the world’s leading consumer goods businesses.
WHAT WE OFFER
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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