Assistant Customer & Strategy Planning Manager - Homecare and Personal Care

LOCATION: Singapore

MAIN JOB PURPOSE

A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will lead the development and deployment of key channel strategy and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.

KEY ACCOUNTABILITIES:

Deliver Category Strategy and Sales Target

• Provide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
• Lead the National Category Building Plan and trade review cum promotion evaluation with respective customer.
• Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for annual plan, forecast and identify areas of opportunity.
• Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.
• Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
• Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
• Prepare, analyze and present category review.

• Co-lead the category management project and implement thematic promotions and space/category management projects.
• Work together with team member on POSM development and implementation.
• Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.

Supply Chain Management

• Responsible for launch volume projection for New Product Introductions.
• Joint responsible with supply chain to deliver Forecast Accuracy and Slow Moving Obselete Stocks KPI.
• Represent the voice of CBD to manage risks and opportunities (sales and volume) together with Supply Chain.

Commercial Management

• Track and maintain channel investments and P&L as well as ensuring investments (non-contractual) remain within plan.
• Measure and review category performance by channel.
• Support customer/category specific category management projects.

KEY REQUIREMENTS:

• Bachelor's Degree in any relevant field
• 5 years relevant working experience in Customer Strategy & Planning, Trade Marketing in the FMCG industry.
• Experience in relevant field sales or trade marketing (spaceman) experience.
• Demonstrated knowledge of the market brands, products and customers.
• Strong influencing skills for both peers and stakeholders to represent CBD needs.
• Proven accountability and able to focus and drive critical topics and empower others
• Proven skills in collaboration.
• Demonstrated self-starter with the ability to deliver results in a lean, agile organization.
• Able to synthesize various data inputs to shape strategy and executable actions.
• Strong data analytical skills, strategic thinking. Able to synthesize various data inputs to shape strategy and executable actions.
• Proven work experience in external market data tools such as Nielsen Answers and Kantar Panel.
• Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.