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JOB TITLE: Assistant Distributive Trade Manager - CLF
SCOPE: EAST COAST REGION
LOCATION: PAHANG, MALAYSIA
JOB PURPOSE
To drive distributor performance, ensure excellence in field execution, and deliver sustainable sales growth by managing distributors, trade execution, inventory, and channel performance across assigned territories.
KEY RESPONSIBILITIES
1. Distributor Management & Performance
Lead and coach distributor sales teams to achieve monthly, quarterly, and annual sales targets (NIV & STT).
Review secondary sales performance and identify gaps versus targets.
Implement corrective actions to close performance gaps and improve execution effectiveness.
2. Inventory & Logistics Control
Manage and optimize inventory levels at distributor warehouses to maintain healthy stock coverage and reduce aging stock.
Work closely with logistics and supply chain teams to ensure timely delivery of products, promotional stocks, and POSM materials.
3. Field Execution & Merchandising
Conduct regular market visits to ensure strong in‑store execution, visibility, and compliance with planograms.
Monitor stock accuracy, stock card compliance, and overall execution standards aligned with EDGE (Every Day Great Execution) principles.
4. Trade Promotion & Activations
Execute approved trade marketing plans, promotions, and activations across all relevant channels.
Support new product launches and ensure effective rollout at distributor and outlet levels.
5. Reporting & Analytics
Prepare and present regular channel and distributor performance reports, including sales trends, SKU penetration, and execution effectiveness.
Analyze promotional ROI and market performance to support data‑driven decision‑making.
6. Relationship Management
Build and maintain strong, collaborative relationships with distributors, key account stakeholders, and buyers.
Act as the primary point of contact for distributor‑related business discussions and issue resolution.
KEY SKILLS AND COMPETENCIES
Strong distributor and channel management capabilities
Commercial acumen and data‑driven decision making
Field execution and merchandising excellence
Stakeholder management and communication skills
Analytical and structured problem‑solving approach
EXPERIENCE AND QUALIFICATIONS
Bachelor’s degree in Business, Marketing, Supply Chain, or a related field
Minimum 3–5 years’ experience in FMCG sales, distributor management, or channel development
Experience managing distributors and trade execution in general trade or modern trade channels
ARE YOU INTERESTED?
Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.