Role Title: CBD Lead - FairPrice
Location: Singapore
Job Field: Customer Development/Sales
Job Type: Regular
Shift: Day Job
Job Schedule: Full-time
Background & Purpose of the Job
Residing within the Unilever Singapore business unit of Unilever International (UI), this position will be responsible for delivering the 60M Euros turn-over from today through to 2027.
This role will include key core sales growth across categories, new incremental innovation listings, key merchandising and market executions, working closely with marketing to lead brand launches across, for all import innovations that currently do not exist in market.
This role will further manage development of overall category strategies and is expected to drive the sales growth of planned brands in market.
What You’ll Do
- Develop the sales strategy and business plans for NTUC/ FP across categories, leading distribution growth, retailer and stakeholder collaboration to maximize long term sales and profit growth across the brand portfolio and share the responsibility for achieving the brand’s gross sales and margin goals.
- Lead product/innovation launches by analyzing size of opportunity, building P&L´s to ensure profitability, managing and facilitating cross-functional meetings with internal teams and external agencies, and managing the sales launch to ensure impeccable execution.
- Understand the impact of cost elements on brand profitability and control brand support expenditures to maintain budget discipline and help ensure brand profit objectives are achieved, while growing consumer offtake
- Drive and monitor commercialization process to maximize innovation value creation, for UL, retailer and consumer.
- Analyze and interpret syndicated data, provide reporting and recommend corrective actions to increase awareness and trial among core consumer target.
- Ability to work collaboratively across functions, work independently, and take initiative.
Who You Are
- You’re a strategy guru: Given that this role needs to enable leadership teams to make brand choices outside of the everyday, you need to have a clear strategic mindset and present an opportunity that a layman cannot refuse and that benefits Unilever
- You love to win, and have fun doing it: an entrepreneur and confident about taking risks. Not all may win but if there is logic and commitment, anything can be achieved. It’s not about the race but about winning and this role gives you enough opportunity on that front
- You’re a story teller: the basis of all great businesses is in the story and successful brands only exist where there is a differentiated story. I am looking for a storyteller who people fall in love with!
- You’re a change maker: In today’s volatile environment, it’s difficult to convince people on change. However, within this role a clear logic and passion can bear fruit. You need to pick up the lemons thrown at you and return with mojitos for the table
What You’ll Need To Succeed
- Bachelor degree in marketing or related field
- 8+ years of previous sales experience In retail led/ retailer roles, Inclusive of strong digital marketing capability
- Excellent understanding of the retailer model and key metrics that cue their decision
- Drive for results and leaderships skills
- Drive for Influencing senior stakeholders and retailer buyers without hand holding
- Strong strategic, analytical, and problem-solving skills
- Time management skills and ability to prioritize projects as necessary.
- Advanced communication (written and verbal) and interpersonal skills
- Strong multi-tasking skills with a comfort in maintaining multiple, often conflicting, priorities, and deadlines
- Excellent organizational, planning and project management skills
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.