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ROLES & RESPONSIBILITIES:
The Associate Brand Manager, Cross Category will support the execution of high priority innovation, renovation, and commercialization projects across Seventh Generation’s portfolios. The Associate Brand Manager will be responsible for leading assigned projects end to end -- from briefing through execution, while coordinating closely with cross functional squad partners and adjacent brand roles.
This role requires a passion for brand management, a strong entrepreneurial mindset, a proclivity to “think three steps ahead”, and the ability to manage multiple workstreams simultaneously with cross functional partners. The Associate Brand Manager will act as a day to day owner for assigned initiatives, ensuring timelines, deliverables, and strategic intentions are met. The Associate Brand Manager will report to the Brand Manager, Cleaners & Paper with a dotted line relationship to other category leads as necessary.
MAIN ACCOUNTABILITIES - ASSOCIATE BRAND MANAGER, CROSS CATEGORY:
• Support the development and execution of marketing strategies and annual plans across Seventh Generation portfolios.
• Own assigned initiatives across the full marketing mix (proposition, promotion, place, pack, price, product), ensuring alignment with brand strategy and category goals.
• Act as a key contributor to the brand agenda, partner with brand leadership and cross‑functional teams to drive growth, profitability, and brand equity.
• Lead assigned initiatives end‑to‑end, from consumer insight and business framing through commercialization and in‑market execution.
• Contribute to product positioning, claims strategy, and consumer and customer messaging through clear, actionable briefs and materials.
• Deliver innovation and renovation projects in partnership with R&D, Packaging, and PMO, balancing consumer & customer value, feasibility, and financial performance.
• Analyze consumer research, syndicated data, customer performance, and competitive activity to inform brand and executional decisions.
• Track performance of assigned initiatives and adjust plans to improve in‑market effectiveness.
• Collaborate closely with Total Brand Activation Associate Brand Manager, Shopper Marketing, Customer Development, eCommerce, and Demand Generation teams to deliver strong customer activation.
• Partner with external agencies and vendors to execute high‑quality creative, communication, and activation work.
KEY RELATIONSHIPS & TEAMS:
• Marketing Brand Team (particularly, cleaners & dish)
• Cross‑functional Squads (inclusive of R&D, Packaging, Supply Chain, Procurement, Finance, Project Management, Claims & Technical Insights)
• Shopper Marketing, eCommerce, Demand Generation, and Customer Development
• External agencies and vendors
KEY BEHAVIORS DESIRED:
• Care Deeply: We care deeply about how consumers experience our brands every day, everywhere; about our people's growth and development, and our impact on the planet. We care about our performance, to a point where it hurts when we don't win. It is not just about being nice or avoiding honest conversations about performance and opportunity.
• Focus on What Counts: We ruthlessly prioritize what really, really matters and so do fewer things brilliantly. We set clear and stretching goals and recognize maximum performance impact. It is not about reducing ambition or effort or running after the ‘new and shiny’.
• Stay Three Steps Ahead: We think boldly and creatively to make breakthroughs in performance. We are always curious and confident - anticipating and staying ahead of consumer needs and external trends to be the competition. It is not taking our eye off the ‘here and now’.
• Deliver with Excellence: We deliver everything we do with excellence and pace. We take personal ownership and hold each other to account - always finding a way to do what we said we will do. It is not about analyzing the inevitable roadblocks, admiring the problem or tolerating mediocrity.
RELEVANT EXPERIENCE:
• 3–5 years of brand management or adjacent marketing experience within a consumer-packaged goods environment.
• Must exhibit a passion for the company’s vision, mission, and values.
• Demonstrated success leading cross‑functional projects across the full marketing mix (proposition, promotion, place, pack, price, product) with multiple stakeholders.
• Experience collaborating with consumer marketing insights teams on primary consumer research, leading the development of research stimulus, and utilizing results in planning efforts.
• Experience working with business analytics and syndicated data to drive decision-making (Circana/IRI, Nielsen, SPINS, or customer‑specific data)
• Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc.).
• Demonstrated success leading creative briefs with agencies to deliver product packaging and artwork aligned to brand strategy.
• Highly organized with strong project management, organizational, and prioritization skills.
• Ability to manage ambiguity and multiple workstreams simultaneously.
• Strong written and verbal communication skills; comfortable creating and delivering presentations.
• Business-owner mindset with a bias for action and accountability.
• Willingness to travel when required.
WORKING CONDITIONS:
• Remote or Hybrid open office environment – no special conditions.
• Travel up to 25% of the time.
Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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