Category Responsibilities:
- Develop and own category strategy, including pack and pricing architecture aligned with Jobs-To-Be-Done (JTBD) and overall business objectives.
- Support the Category Head in conducting Category Business Review (CBR) and performance tracking.
- Contribute to core planning processes, including tracking mechanisms, S&OP, and Integrated Business Planning (IBP).
- Lead price positioning by managing API/CPI alignment and ensuring competitiveness relative to Strategic Price Index (SPI).
- Establish and govern rate cards, promotion guidelines, and evaluation frameworks to drive effective trade investment.
- Provide strategic inputs on promotion strategy and tactics to Business Case.
- Conduct interim pricing and pricing structure for new listings and channel expansion.
- Conduct deep-dive analysis to identify issues and opportunities across key Net Revenue Management (NRM) levers, and translate insights into action plans.
- Co-own assortment optimization, including SKU rationalization to improve efficiency and productivity.
- Co-lead demand planning processes, including S&OP and Market Share Forecast.
- Partnering with Consumer Insight team to translate Consumer & Market Insights into actionable market projections and demand assumptions.
- Define and set floor pricing strategies for e-commerce platforms and Omni-channel key accounts.
Qualifications:
Bachelor or Master degree in job related field.
At least 5 years of trade marketing, category analyst and FMCG environment experiences.
Experience in beauty industry/company/channel is a plus.
Candidate from market research also welcome to apply.
Ability to analyze large amounts of data.
Excellent in English and Thai.
Good in presentation and negotiation.
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