Home Care Benelux Laundry Senior Brand Manager

Unilever is looking for a Laundry Category Marketing Manager (Home Care)

Location: Hofplein 19, Rotterdam, the Netherlands

Local employment terms apply, full-time

Salary range: €76,000 - €104,500 gross per year, depending on experience

ABOUT UNILEVER        

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that has a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in a "one size fits all" approach and instead we will equip you with the tools you need to shape your own future. 

We want our business to flourish, and we know that our success depends on others flourishing around us. That's why our purpose is to make sustainable living commonplace, and why sustainable, long-term growth is at the heart of our business model. 

JOB PURPOSE            

The Home Care team (Laundry and Home & Hygiene) is looking for an enthusiastic and results-driven Marketing Manager who will help develop our laundry category and business success further. You will be responsible for driving the innovation and renovation agenda of our laundry brands (starting with Robijn but also Omo and Neutral) in the Netherlands & Belgium located in Rotterdam.

Robijn, one of the leading laundry brands in the Netherlands across Fabric Solutions and Fabric Enhancers, is looking for a passionate Marketing Manager.

Robijn, already being a leading brand with strong market presence, continues to grow competitively with the ambition to further drive sustainable growth in the coming years and delivering on our purpose. The Laundry team is part of the Home Care team, a big growth opportunity within Unilever, with a great mix of local and global brands. As a Marketing Manager, you are responsible together with the team for driving & delivering the yearly business results for our laundry brands and pave the way for the future.

Currently the team is working on a local brand and portfolio plans with product renovation & innovations in current and future portfolio, working on the brand strategy that will deliver against the desired growth. The Marketing Manager will be responsible for leading and delivering this innovation roadmap while crafting the Brand and Communication Strategy in a purposeful way.

In this role you will have a large variety of stakeholders like local Home Care marketing, sales, finance, R&D, media, the digital hub, and agencies as well as the regional & global Marketing, Customer & Market Insights (CMI), Supply Chain and R&D teams. The laundry team works in an agile collaborative way supporting the total Home Care category with delivery of projects.

This role gives the opportunity to drive in-market success through developing and, together with the team, implementing effective and integrated Brand Marketing Plans, delivering innovations and renovations on time in full and brilliant communication.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE?

• Lead innovation and renovation roadmap for Laundry category

• Deliver leading edge brand assets and designs on the brand, while developing our brand purpose and growing brand power

• Identify and implement future growth opportunities based on in-depth consumer insights and anticipating competition.

• Develop in-depth understanding of and expertise in the Laundry category and trends

• Co-responsibility for the P&L in order to deliver on growth and profit targets as well as effective budget management

• Shape the (re)innovation / Integrated Business Planning (IBP) plan

• Craft Campaigns: innovations + masterbrand + always-on throughout funnel 

• Lead external partnerships

• Monitor in-market performance (both brand, product and communication) and take responsive actions with the team (Category Management / Brand building)

• Own budget planning & controlling

• Contribute to the development of three direct reports through effective coaching and advocating for appropriate training opportunities

• Co-lead together with the HC Digital Hub the online development of the brand 

SKILLS & EXPERIENCE YOU SHOULD HAVE

• Laundry lover with an absolute growth mindset

• You have an innate curiosity for what’s driving consumers

• Business acumen and cross functional understanding and capabilities

• Strong brand development experience

• Demonstrated experience driving innovation roadmaps

• Must be a strategic thinker who is comfortable applying insights to creative, evaluating creative and articulating feedback

• Proven experience in developing and implementing effective and integrated Brand Marketing Plans

• Proven experience in P&L ownership and accountability

• Strong stakeholder management

• Strong & proven manager of self and others with a passion for capability building. Ability to lead and motivate a cross-functional team

• Fluency in Dutch and English
   

WHAT IS IN IT FOR YOU?
Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever

• Plenty of company-paid holidays to further ensure your work-life balance is maintained

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy

• Under the Hybrid Working principles, you will be expected to spend a minimum of 60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products

• Informal culture and being the first one trying our new products 

• My Fitness Plan (deduction on your Fitness Subscription)

• Home working allowance

• Company laptop and mobile phone

• Green Mobility Policy

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. By highlighting the gender diversity at the workplace, Unilever encourages applications from all genders. If you are looking for a job after a long career break or after any type of leave, do not hesitate to apply.