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Join us as Pond's Content Specialist
Location: Grha Unilever
Terms & Conditions: Full-time
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Main Responsibilities
Lead the development of engaging Pond’s Social Contents that connect with the target audience - delivering Content Volume, Variety, and Velocity to drive competitiveness.
Lead Pond’s Social Contents’ Quality acceleration, to drive brand Desirability at scale across Brand Say, Brand Sell, Others Say and Others Sell.
Lead the planning and execution of Pond’s D-Comm activations, operational excellence, and promo - drive seamless transition from Social Awareness to Digital sales Conversion.
Collaborate with Pond’s Experience Lead to integrate Brand Activations, In-Store Activations and Partnerships that can be supported through brand contents.
Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
Analyze the performance of Brand Content & D-Comm, tracking key metrics such as Buzz, Engagement, TBCA / DBCA, and D-Comm GMV to measure ROI and inform future strategies.
Experience & Qualification
Proven Digital Marketing: Typically, 3+ years of experience directly conceiving, planning, and executing brand activations – much preferred with a digital-first approach.
Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand social activations.
Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
Data Analysis Skills: Comfort using data to track activation performance, measure ROI, and inform future strategies.
Skill
Brand Strategy & Vision:
Brand Understanding: Deep understanding of brand identity, values, and how contents can effectively translate and reinforce them to consumers.
Strategic Alignment: Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.
Digital Marketing Expertise:
Creative Concept Development: Generating innovative and engaging brand content that aligns with brand objectives, target audience, and budget.
Social Activation Planning & Execution: Strong organizational skill to plan, manage, and execute brand’s online activations (e.g., Social Campaign, Content AON, etc).
D-Comm Proficiency:
Digital Shopper Journey Mapping: Analyzing and optimizing the customer journey in digital touchpoints (TikTok, Shopee, Social Commerce, etc).
Digital Retail Understanding: Knowledge of 7OA, Digital Retail Media, Affiliates, Livestream, etc.
Project & Budget Management:
Project Management: Strong organizational skills to manage multiple activations, budgets, timelines, and stakeholders (internal teams, agencies, vendors).
Budget Management: Experience managing budgets, negotiating with vendors, and optimizing spending for maximum impact.
Beauty Consumer & Trend Insight:
Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Beauty Consumer Insight: Deep understanding of beauty shoppers' motivations, behaviors, and preferences. This includes the ability to tailor contents that resonate with the target audience and drive desired actions.
Trend Awareness: Keeping up with emerging technologies, experiential trends, and competitor activations in the beauty space to stay ahead of the curve and identify new opportunities.
Creative & Analytical Skills:
Visual & Sensory Storytelling: Strong aesthetic sense and understanding of how to create visually captivating contents that appeal to the senses, which is particularly important in the beauty industry.
Data Analysis & Reporting: Ability to track and measure the impact of digital activations, using data to optimize future activations, demonstrate ROI, and inform strategic decisions.
Teamwork & Collaboration: Ability to effectively collaborate with internal teams (e.g., marketing, sales, creative) and external partners (e.g., agencies, vendors) to deliver seamless brand social contents.
Communication & Presentation Skills: Excellent written and verbal communication skills to articulate ideas, present concepts, and inspire stakeholders.
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.