Marketing Manager, APAC Channel & Activation Marketing Excellence Lab

Your role

Do you have a passion for driving effective, measurable marketing campaigns across channels and markets? Are you experienced in leading multiple projects and navigating a matrix organization? We're looking for someone who will:

• play a key role in the planning, execution, and optimization of marketing across APAC, spanning Investment Banking and Global Wealth Management
• partner closely withsenior leaders, internal teams and external agencies to deliver consistently high-quality, efficient, and scalable marketing campaigns
• support the development and execution of channel strategies across paid, owned, and earned touchpoints
• drive the development of and generate new ideas around marketing initiatives and campaigns, with focus on executing across digital channels (social media, video marketing, podcast, website, client email communications,
• manage digital marketing and content sponsorship initiatives with media or 3rd party organizations in close collaboration with cross-marketing team and business stakeholders
• help strengthen channel and media performance through audience targeting and nurturing, testing, data analysis, and ongoing campaign refinement

Join us

At UBS, we know that it's our people, with their diverse skills, experiences and backgrounds, who drive our ongoing success. We’re dedicated to our craft and passionate about putting our people first, with new challenges, a supportive team, opportunities to grow and flexible working options when possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. And we use artificial intelligence (AI) to work smarter and more efficiently. We also recognize that great work is never done alone. That’s why collaboration is at the heart of everything we do. Because together, we’re more than ourselves.
We’re committed to disability inclusion and if you need reasonable accommodation/adjustments throughout our recruitment process, you can always contact us.

Your team

You’ll be part of the APAC Marketing Excellence Lab (MEL), based in Hong Kong or Singapore. In close partnership with regional and global marketing teams, business stakeholders, and agency partners, we support the delivery of effective, consistent, and measurable marketing across the region. We have teams across the world, covering the Americas, APAC and EMEA.

Your expertise

• 5-10 years’ relevant experience in financial services marketing, either within financial institutions or marketing agencies
• deep experience in marketing execution, campaign orchestration, and integrated communications across multiple channels and markets
• hands-on experience with paid media, digital channels, performance marketing, or channel activation
• proven ability to operate effectively in complex stakeholder environments and matrix reporting structures
• strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously
• experience supporting marketing performance measurement, reporting, and optimization initiatives
• a collaborative, solutions-oriented marketer who partners effectively across business, marketing, communications, branding, and agency teams
• confident working with data and insights across digital platforms to inform decisions, optimize campaigns, and improve channel performance

About us

UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. We also provide diversified asset management solutions and focused investment banking capabilities. Headquartered in Zurich, Switzerland, UBS is present in more than 50 markets around the globe.
We know that great work is never done alone. That’s why we place collaboration at the heart of everything we do. Because together, we’re more than ourselves. Want to find out more? Visit ubs.com/careers.