About the team

We are looking for a forward-thinking, high-impact Head of US PR & Communications to steer our US communication strategy and shape our national brand narrative. This role is tailored for a strategic leader who knows how to dream big when building a comprehensive roadmap, but possesses the down-to-earth tactical grit to execute fearlessly on the tools every day. You will act as the principal architect of our annual communications plan, ensuring our corporate narrative aligns flawlessly with overall business growth, product milestones, and executive-level positioning.

This is a high-autonomy role designed for an active practitioner with a "no task too small, no strategy too big" mindset. Beyond traditional media relations, you will ensure Turo's narrative remains robust across modern ecosystems, adapting our earned media and workflow strategies to align with next-generation search and digital platforms. You will champion our company purpose, foster deep cross-functional synergy, and translate complex marketplace mechanics into compelling national stories, all while caring deeply about team development and leading directly from the front lines.

What you will do

• Shape & Execute the National Narrative: Define and elevate the communication strategy for our peer-to-peer marketplace. Translate complex business dynamics, marketplace economics, and product levers into powerful consumer and corporate stories, pitching top-tier press personally to land critical features.

• Support Next-Gen Search & LLM Visibility: Partner closely with our SEO and digital marketing teams, using strategic earned media placements to bolster Turo's presence, citations, and authority within AI search platforms, LLMs (e.g., ChatGPT, Gemini), and conversational engines.

• Digital Brand & Reputation Management: Proactively manage Turo’s online brand health across digital forums and modern search ecosystems, ensuring our public narrative remains accurate, positive, and aligned with corporate goals.

• Modernize PR Workflows: Intelligently integrate native AI and digital efficiency tools into the PR team's daily processes to streamline research, optimize distribution, and scale output while remaining personally close to the tools.

• Executive Positioning & Thought Leadership: Act as a trusted advisor to senior leadership. Partner closely with C-suite executives to build their public profiles, craft executive communications, and elevate Turo's authoritative voice within the industry via strategic speaking engagements and thought-leadership platforms.

• Set the Roadmap & Budget: Own the annual communications roadmap, resource allocation, and department-wide budget, taking full accountability for functional resilience and department-level ROI.

• Lead, Coach & Do: Develop, coach, and mentor the communications team, identifying growth opportunities and building healthy succession plans for key roles. Maintain a hands-on approach by remaining an active practitioner who handles daily execution alongside the team.

• Drive Cross-Functional Synergy: Foster seamless alignment and establish exceptionally high standards of collaboration across Marketing, Legal, Product, and Government Relations. Ensure regional product narratives and hyper-local supply/demand insights translate smoothly into unified corporate narratives.
   

Your profile

• Proven, Hands-On Leadership: 10+ years of progressive PR and communications experience, with a distinct track record of managing high-impact campaigns within tech, marketplace, or hyper-growth consumer sectors. You still love the craft of PR and enjoy being hands-on.

• Forward-Thinking Digital Literacy: A strong understanding of how modern search landscapes, AI platforms, and digital ecosystems interact with earned media, alongside an openness to adopting native AI tools to enhance team efficiency.

• Fearless & Agile Mindset: The ability to pivot rapidly in response to moving market dynamics, handle extreme pressure with a calm demeanor, and maintain absolute reliability across all public-facing communication channels.

• Marketplace Business Acumen: A sophisticated, structural understanding of tech business models, marketplace liquidity, and how macroeconomic levers or product changes impact overall brand health.

• Strong Roster of Media Relationships: A deeply established network of relationships with top-tier national business, tech, and consumer lifestyle journalists and influencers.

• Values-Driven Mentorship: A natural capability to lead by example and champion company values, explicitly mentoring the team on how corporate purpose and operating principles integrate into daily storytelling.

• Data-Driven Approach: Firsthand experience using analytics frameworks to turn complex data into strategic insights, measuring sentiment shifts directly against business growth metrics.

For this role, the target base salary range in San Francisco is $196,000 - $245,000 annually. This role is also eligible for equity, bonus and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role. 
 

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers. 

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Turo Recruiting Scam Alert:

We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com. Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo AI Policy:

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at PeopleOps@turo.com.

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.