Sr. Product Marketing Manager - Audience Strategy

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This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T‑Mobile’s network and the productized experiences that bring the network to life through clear positioning, messaging, and commercial and go‑to‑market programs. The ideal candidate will set the strategic direction for the product roadmap, ensuring our offerings reflect customer needs, competitive dynamics, and opportunities for differentiated network‑led value. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. A key component of the role is leading the audience strategy that informs product direction, targeting, and go‑to‑market planning across the network product
marketing organization. Success is measured by the clarity and impact of the audience framework, the effectiveness of marketing programs in driving engagement, and the degree to which this work influences product and commercialization decisions.

Job Responsibilities:

• Lead the audience strategy by building and refining segmentation, working directly with customer, market, and behavioral data, and synthesizing insights that shape product direction and go-to-market strategy.

• Set strategic inputs for the product and network roadmap by translating customer needs, competitive insights, and audience signals into clear guidance for engineering

• Provide market and audience insights to brief campaign strategies focused on demand creation and reputation building.

• Inform targeting and activation strategies by ensuring priority audiences can be identified, sized, and reached effectively in partnership with Media, Integrated Marketing Strategy, and Analytics.

• Develop product positioning and messaging that articulate differentiated value and resonate with priority audiences.

• Create product collateral and customer-facing materials, including briefs, presentations, and content that support commercial programs and sales channels.

• Develop commercial and go-to-market campaigns, programs and trainings that bring network-led experiences to market and support adoption, engagement, acquisition, retention and perception lift.

• Monitor product performance and audience behavior, set learning agenda and measurement plans and translate learnings into recommendations for roadmap evolution, messaging refinement, and program optimization.

• Also responsible for other duties/projects as assigned by business management as needed

Education and Work Experience:

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)

• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study like Data Science or Research. (Required)

• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

Knowledge, Skills and Abilities:

• Data Strategy & Analytics : Ability to access, manipulate, and interpret data from first- and third-party sources to build/refine audience segments and translate findings into product and go-to-market guidance; comfortable using dashboards/BI tools and basic querying to validate insights in partnership with Analytics. (Required)

• Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)

• Segmentation A strong technical foundation, including experience delivering segment-specific solutions (Required)

• Customer Experience Management Extensive customer interaction experience and customer success storytelling (Required)

• Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)

• Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)

• Product Management (Required)

 

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $119,600 - $215,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ346744&paradox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.