Sr Regional Enterprise Field Marketing Manager
T-MobileAt T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
This role aligns to a territory Sales Director and reports directly to the Senior Manager, Regional Enterprise / Strategic Segment Marketing. You will collaborate directly with regional Enterprise sales team in all aspects of planning, execution and on-going measurement of account-based objectives, monitoring overall health of pipeline in region for opportunities to impact conversion in target accounts. You will execute territory-specific marketing activities and deliver actionable sales plays to enable account engagement and penetration, effective pipeline generation and faster conversion in regional target accounts. In tight alignment with regional Enterprise Sales Director, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions to new business and expansion pipeline. You are accountable, not afraid to take ownership, and most importantly, ready to test and innovate your programs across the buyer’s journey. You should thrive in ambiguous environments, love multi-tasking and have a deep passion for B2B marketing. Liaison back to greater TFB Marketing as Regional expert and ambassador.This is a hybrid role requiring a minimum of 3 days per week in the office.
RESPONSIBILITIES:
Develop a deep understanding of the business, think and act like a regional CMO to proactively identify gaps, trends, headwinds/tailwinds that impact the region, and incubate with fresh ideas
Support the Sr. Manager, Field Marketing & Sales Director of the region to translate sales objectives into territory- and account-specific marketing engagement plans, aligned to regional growth objectives and new business acquisition
Define account-based goals and objectives, and identify appropriate accounts for 1:1 marketing execution in collaboration with sales
Provide data and insights on target accounts and market, as well as contacts within these accounts
Execute territory specific marketing programs and show sales reps how to execute program elements on their own
Be accountable for demand generation goals (MQLs/SQLs, Appts, Opps) and lead flow/conversion to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipline goals
Monitor and measure the impact of account-based plans in this territory
Generate productive partnerships with Sales Director and inter-departmental partners across org
Also responsible for other duties/projects as assigned by business management as needed
QUALIFICATIONS:
Bachelors degree plus 7 years relevant work experience. Masters/Advanced degree preferred.
7-10 years of demonstrable experience in B2B Marketing, preferably with large enterprise businesses (1,000+ employees) in technology markets, executing successful territory marketing plans in partnership with sales
Deep understanding of B2B demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, account based marketing, prospecting platforms and best practices, etc.) and experience with the B2B marketing technology stack (Salesforce CRM, Marketing automation, prospect databases)
Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization; strong cross-functional team/project management, interpersonal, and influencing skills; thrive in fast-paced, remote environment and willing to travel within territory.
At least 18 years of age
Legally authorized to work in the United States
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ355396¶dox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
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As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
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